Category: The Eight Principles of Sustainable Fundraising

When you’re seeking to enlist support—time, money, in-kinds—for your charitable organization, what’s your first impulse? The conventional wisdom

Nonprofit organizations need a lot of things.  They need a compelling mission.  They need devoted, competent staff and

I’ve heard it said that you must have the right tools to do the job right. That’s true.

Philanthropy is governed by a market of options.  Philanthropists choose from these every day. As the leader of

Most fundraising efforts are, by design, episodic.  Whether they be an event, an email outreach, or a capital

In this guest post Maria Clark, Executive Vice President of Partnerships and Chief Evangelist for GoodUnited, shows us

Is it possible to achieve quantum leaps in your fundraising?Yes, but. . . . To do so requires

Mention selling to a nonprofit executive or fundraising professional and you’re likely to get the ick-factor reaction. “We

Conventional wisdom has it that donors must be first enticed then persuaded to make a gift to a

In this guest post, Grant Cobb at GivingMail, shows how direct mail remains a powerful fundraising communication tool—even