Be the Best You Can Be

Become an Expert in Relational Fundraising

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Be the Fundraiser Everyone Wants.





You're judged by the results you achieve.

Fundraising is Changing

Being an Eight Principles Practitioner puts your fundraising career into overdrive.

You'll Crush Whatever Challenges Come Your Way.

Struggle to Meet Goal

Donor Renewal Rates in the Basement

Shrinking number of donors.

The same approaches are getting less effective.

And Be At The Top of Your Game.

You Know All Too Well

For decades, “best practice” in fundraising was to construct a linear funnel for donors using techniques such as moves management conjunction with demographic donor screening, CRM tools and now the buzzword of the year "AI".

And For A Long Time, This Approach Worked

But Now. . .

There Will Be Winners and Losers.

Losers will become trapped in transaction mills.

 A treadmill of never ending meetings, “asks”, events and grant applications.  Trapped in a nightmare of “production.”

Today, the only fundraising programs which exhibit resilience and grow sustainably are built on authentic bi-lateral relationships between investors and the organizations in which they invest.

Put Yourself in the Winners’ Circle.

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Aspire to be the best

People Not Money

We show you a fundamentally new perspective. 

By showing you fundraising paths built on psychographics not demographics.  You demonstrate genuine and responsive engagement to investors while being sensitive to situations.

You move your donors from cash to wealth.

We show you how to embrace this perspective and put it into practice, with Eight Principles Relational Fundraising™.

We make succeeding easy.

Rise to the Top

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Avoid Zero Work-Life Balance.

That no longer works.

Working more and more hours.  Making more and more calls.  The recipe for burnout and failure.
We show you a proven path which works.

The Eight Principles Practitioner program is a hands-on, 3-month program for fundraisers who are serious about ditching the treadmill and eager to implement strategies which will improve their fundraising outcomes dramatically and permanently.

Refuse to Get Stuck.

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Usual answers don't work

We’ve seen this coming for years. 

Only recently is donor indifference and push back getting attention.

We’ve created an approach where the questions, assumptions, and measurements yield dramatically improved results.

Our Solution

Compass points the way to expert

Interactive training for professionals within a like-minded community.

Our training platform is a hybrid of original HD video, exclusive exercises, live-stream coaching, interactive community, and ongoing support conducted in small cohorts of your peers.  All presented in one, integrated easy-access completely enclosed platform.

You earn your certification in three months with full community access for one year.

A modest annual subscription fee guarantees continued community and curricular access along with the continuance of your certification.

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What You Achieve

Hikers celebrating summiting

Experience a wealth of new skill and understanding.

  • Become grounded in relational fundraising through practice not just intuition
  • Become more strategic in allocating time and efforts to donors and donor prospects
  • Create stronger, more durable donor relationships
  • Achieve higher levels of donor loyalty–up to 80% donor retention
  • Accelerate the movement from cash to wealth in your program
  • Reaffirm your belief in the equal worth of donors and the organizations they support
  • Achieve higher levels of professional satisfaction
  • Become more valuable to your organization and more marketable to others

Oh, and did we say having (a lot) more fun?

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The Full Package

Team work to create a fundraisng plan.

Learning media, community, and live-stream.

  • Guided three-month cohort with online curriculum and bi-weekly livestreams.
  • The complete Eight Principles online 14 module curriculum
  • Exclusive online community
  • Exclusive swag
  • Certificate and Digital Badge along with bio posting on The Eight Principles website
  • Continued community membership and curriculum access for one year
  • Certification renewable annually.

And receiving support and camaraderie from your peers.

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The learning materials and curriculum cover every aspect of strategic fundraising:

  • donor acquisition
  • donor renewal
  • cash or “annual” funds
  • monthly giving
  • multiple channel giving
  • donor revenue progression
  • higher cash giving (sometimes referred to as “major giving”)
  • asset giving, (sometimes referred to as “major giving”)
  • volunteer management
  • board and leadership engagement
  • solicitation strategies
  • planned or deferred giving
  • gift acceptance policies
  • dealing with conflicts or interest
  • understanding the right use of technology including CRM, moves management, and prospect screening tools.

The big difference?  Learning how to apply these tools and techniques within a relational framework.

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Ready to Put Your Career Into overdrive?

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Enrollment for Thursday, 9 May 2024 Cohort Has CLOSED
The Next Available Cohort will begin Thursday, 22 August 2024
Register Now to Secure Your Place

Become a Recognized Expert in Relational Fundraising™ in Three Months

Whose Talking? 

What Others Say About The Eight Principles®

What has been missing in the non-profit world.

S DeChenne

Manages both to be sophisticated—for professional fundraising leaders—yet accessible for boards and executives who don't consider themselves content experts in fundraising.

P Drury

We use this with all our board members

K. McMaster

Eliminated the longstanding fear of fundraising for my board members

S. Roberson

Easy yet significant exercises

R. Kennedy

Provides a pathway to success, now and into the future

D. C. Dreger

An excellent tool for any not-for-profit organization, for both their professional staff and their board members

R. Gregg

Answers to Your Questions

Our Practitioner Training and Community is unique.  Employing cutting edge training methods and live-community technologies it’s specifically designed for practicing fund development professionals and nonprofit executives seeking to step into the power and effectiveness of the relational model.

Click below to see answers to some of the most frequently asked questions.

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Is the Eight Principles Practitioner Certification suitable for any fundraiser or nonprofit executive?

Yes.  It’s designed for professionals want to step up to the power of relational fundraising.  It’s the strategic model reinvented and supercharged.  Independent research has demonstrated that sustained revenue results are 400%+ over conventional programs.  Donor retention rates that are double and triple that normally experienced.

What if my organization doesn’t have a full-time professional fundraiser?

Many smaller organizations don’t have the ability to have a full-time fund development professional on staff.  The Practitioner Certification program enables   your part-time staff, be they the executive or someone tasked with both fundraising and another function, to be far more productive.  Raising more money–sustainably.  This allows your organization to grow and become able to support full-time fundraising efforts, thereby growing your revenue even more.

What happens after three months.  Will I lose my access to the Practitioner content and community?

No.  The enrollment fee covers the first-year access to both the training material and the live community.  Thereafter, an annual fee of $395 will maintain your access to both expanded content and community.

The primary purposes of the program are,

  • first, to allow you to acquire and maintain competency in the relational paradigm,
  • second, to apply that understanding in your profession and,
  • third, to promote an active community of like-minded nonprofit professionals.
How can I interact with other members of The Eight Principles Practitioner Community?

When you’re certified you become a member of both the Practitioner community and also the larger Eight Principles community.  With an active subscription you have live real-time access to both.  You’re able to develop friendships to pursue on your own.

Once I’m certified, how long is the certification valid?

The Practitioner certification is valid indefinitely.  You’re noted on The Eight Principles website in our roster of Practitioners.  You receive exclusive communications and ongoing educational opportunities such as topical webinars.

Your annual fee of $395 ensures these benefits and the privilege of identifying yourself with the Practitioner credential.

How much does it cost?

The Eight Principles Practitioner program is a valuable investment providing immediate benefits for your career as a nonprofit professional and for the organization which you serve.

The certification fee covers all materials, training materials, live streams, web-site directory listing, full curricular access for the first year, certificate, and swag.

Pricing in the US is an initial fee of $3,275 can be paid in one sum or in six monthly installments of $615.  If you are already an Eight Principles member, you’re membership fee of $275 is deducted from your Practitioner enrollment fee.  For pricing in India and Asia please contact us at for details.

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