Who, What & Why

Who we are. What we do. Why we do it.

  Sophistication Presented Simply

  Practical and Actionable

  Joy to Fundraiser and Investor

What’s Our “Why”?

I’ve had the privilege of working with hundreds of worthy organizations and thousands of donors and volunteers.  I’ve led teams which collectively raised almost a billion dollars.  I’ve successfully closed eight-figure gifts.   I’ve coached numerous c-suite executives and led four institutional programs myself.  The one incontrovertible fact I have learned is sustained fundraising success is available to all charitable organizations.  ALL.

Larry C  Johnson

Founder, The Eight Principles

And Yet. . .

I meet many nonprofit leaders who struggle to produce reliable, sustained—and growing—cash flow.

They’re never free of the nagging uncertainty of their funding.

They’re torn, conflicted and not a little frustrated.  They’re devoting precious time trying to solve their financial puzzle.  For them, resource acquisition is a constant scramble for scarce funds.

But, what if. . .

There was actually a sea of abundance?   And that it’s available, regardless of your organization’s size or budget?

My experience says there is, and you can.

You access abundance with one small change.  A change in the way you’re thinking.

The beauty is that when you alter your perspective—growing dependable cash flow—is the sure result.

I can show you how you eliminate your financial stress—permanently.  With a growing dependable cash flow, you’re now empowered to do what you’re called to do.

This isn’t difficult.

Our approach works.  It’s grounded in independent research and our experience.

We provide you with the tools, guidance, and support to be successful.  We become your trusted partner.

Our promise to you:  We put you first.  Make the complex simple.  And create practical solutions.

Larry C Johnson, Founder

Schedule A Call

Let’s talk.  Allow me to show you a better way.

What We Do

We enable nonprofit leaders to achieve financial security.

With our unique approach, your team creates a high performing fundraising culture.  Your organization—from board room to junior staff—moves to a new reality without any disruption to your current revenue streams.  Your new fundraising super-highway is completed section by section.  With your own staff and our ongoing support, your results–just get stronger and stronger.

You know where you want to go. We get you there.

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We provide you with the tools, guidance and support that deliver growing, sustained philanthropic revenue.

We start with our groundbreaking AI-powered Fundraising Pathfinder.  The Pathfinder immediately identifies what’s helping and what’s hindering.

We show you that fundraising success is 90% thinking and 10% doing.

Starting with your executive staff and your board, then moving downward and outward, your organization is aligned through interactive team-based experiences.  Created for adults with high levels of participation, activity, and accountability.  We’re there to guide you every step of the way.

You discover new revenue streams and increase the ones you already have.

When you adopt The Eight Principles you deepen support among your current supporters while discovering many new ones–often already in your family.

Your fundraising costs—how much you’re spending to raise a dollar—drop dramatically.

The nasty secret of many fundraising methods is their very high cost.  Depending on your current mix of fundraising methods, you could be spending upwards of 50% of every dollar raised on fundraising effort itself.  With The Eight Principles, the ROI of your fundraising efforts, the “return on investment” can go from a pathetically low of 25% if you’re overly dependent on event-based methods to an eye-popping 600%.  That’s gaining 24 times more funds without raising a single additional dollar.

Your organization becomes stable and solid.

Nonprofit staffs are increasingly unstable with tenures as short as 18 months for key positions.  With a unified culture, there are no more revolving doors for staff and board members.  The right people get involved–and stay.  Building an incredibly strong and stable team.  This alone lowers cost and dramatically improves productivity.

Your financial success continues to grow.

With continual reinforcement using your own team members, your organization becomes stronger and stronger. You produce fundraising outcomes which are lasting and create an unassailable fundraising culture.

Never has implementing this superior approach been so easy and affordable.

This is the time to move into your real potential.  For more information, please contact us. 

Let's Talk

Tell us where you want to go.

Where You Want to Be
The Eight Principles

Principles first then Methods

Principles operate always, in all situations.  All the time.

The Eight Principles of Sustainable Fundraising® are the natural laws which govern all philanthropy—whether or not you’re aware of them.

By starting with principles, the choice of methods becomes clear and simple.

Those who grasp principles successfully select their own methods. Those who try methods, ignoring principles, are sure to have trouble.
–Ralph Waldo Emerson

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So where do you start?

The natural laws which govern philanthropy.  Unchangeable.  Unbreakable.  Principles are primary.  Techniques are secondary.  Principles are universal and unchanging.  Methods are situational and temporal.  Yes, there are such principles.

Lasting fundraising success begins with adopting the right outlook.  The right perspective.

Most fundraising efforts focus on technique.  Techniques in service to a faulty approach will never achieve the lasting, sustained success you’re looking for.  No matter how hard you try.  The fundraising treadmill.

What are the underlying principles?

The Eight Principles of Sustainable Fundraising®.  When your team adopts and internalizes the principles, a whole new world opens for you.  You realize that sustained fundraising success is 90% thinking and 10% doing.

You realize your donors—your investors—aren’t focused on money even as fundraisers almost always are.  Your donors are focused on fulfilling their dreams.

When your team adopts the principles something significant occurs.  Synergy.  When 1 + 1 = 3.   You start looking at the world through a new lens.

A new worldview emerges.  One brimming with opportunity.

You no longer chase revenue.  It chases you.

Your fundraising results become virtually impervious to economic head winds.  Your and your investors experience the joy of giving.  Your family of supporters continues to grow.

Get started by using our fundraising program evaluation tool, the Fundraising Pathfinder.  Five minutes and a a few multiple choice questions gives you a comprehensive overview of the health of your fundraising efforts.

Let's Talk

Tell us your challenges.

Your Lasting Success is Paramount

We become your trusted partner in success.  We show you how to look at what you’re doing from a new perspective.

Our focus is on attitude and altitude.  Every worthy charitable organization—no matter their current level of fundraising—can achieve significant, permanent revenue gains.

Whether you’re a mature fundraising program or just starting out, with an Eight Principles perspective you can achieve gains you didn’t think possible.  Our approach is grounded in independent research and our experience.  It works.

It’s not so much a matter of what you’re doing but, rather, how you’re thinking.

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Our approach doesn’t require radical change.  But is counterintuitive.

Its actually quite simple.  Your efforts allow you to move one simple step at a time.  You’re building a new road but doing it while still using the one you’re on.  Expansive fundraising success is available to ANY ORGANIZATION that truly desires it.

What’s the “secret sauce”.

There isn’t anyway.  But–the rich tend to get richer.  You know–the ones that raise more money next year than this.  Year in year out.  Why?  Organizations with strong fundraising do share some characteristics.  It’s not their appealing mission.  It’s not their powerhouse board.  It’s not their top-paid fundraising staff.  It’s not their sophisticated tracking programs and donor research.  It’s not their cutting-edge donor engagement technology.

All of these things are contributors to their success.  But they’re not the driver.

What delivers success is simple.

What drives top-performing success is a culture that if firmly routed in the dictum, People Not Money™.  It’s the alignment with this understanding throughout an organization that creates the conditions for success everyone wants to emulate.

We provide you with the tools, support and guidance to achieve that alignment.

This kind of success is available to any charitable organization,

The Eight Principles stands by its tools and services.

Try us out.  Put The Eight Principles into action.  We promise you’ll be rewarded.

Let's Talk

Tell us what success looks like.

Interactive Training

The Core Team

Larry C Johnson

Founder

Founder of The Eight Principles® and author of the award-winning book, The Eight Principles of Sustainable Fundraising®, Larry is an internationally recognized coach, trainer and thought leader in fund development and philanthropy.

Larry’s thirty-year career spans both program development and capital fundraising. After serving with the nation’s leading fundraising consultancy, he served four institutions of higher learning as chief advancement officer. He lead teams that collectively raised over a half-a-billion dollars. He has personally closed eight-figure gifts. He's coached the board, executives, and fundraisers of hundreds of nonprofit organizations in the United States, Canada and Great Britain.

Jay Lugo

Chairman of the Board

Ed Hughes

Chief Executive Officer

Joseph Adriano

Client Success Officer

Danielle Ranko

Operations Officer

She loves to provide our clients with unique and memorable experiences while exceeding their expectations. Her inspiration comes from her own passion for making an ordinary request an extraordinary one, no matter how small.
Sachin Mahadik

Sachin Mahadik

Partner, Eight Principles India

Sachin is bringing relational fundraising to India with The Eight Principles.

He serves as Executive Board Member for JaneAcuf Global, exclusive licensee for The Eight Principles in India

Sachin has 20 years of experience in the education sector and specializes in international education with specific focus on institutional collaborations. His belief that ‘Education is no longer local’ has driven him to establish institutional partnerships worldwide. During his years in higher education he has a wealth of experience of working with nonprofits and understands the importance of fundraising activities.

Eight Principles Certified Coaches

Certified Coaches use The Eight Principles training to create strong fundraising cultures withing their organizations or to guide their clients to lasting fundraising success.
Fellows

Jay Lugo

Certified Coach, Boise, Idaho

Certified Advisor

Melissa Brown

Certified Coach, Vancouver, Washington

Ed Hughes

Certified Coach, Union, Kentucky

Roger Shefield

Certified Coach, Grand Junction, Colorado

Elie Rubenstein

Certified Coach, Brooklyn, New York

Elie Rubinstein is a non-profit professional and humanitarian with more than 20 years of leadership experience working for the advancement of underserved individuals, families, and children, locally and internationally. A skillful fundraiser, Elie Rubinstein most recently served as the Executive Director of H.E.S., a community center in Canarsie, Brooklyn. Under his leadership, the agency’s annual operating budget rose from $4,000,000 to $6,000,000. Elie Rubinstein earned his BA from Belorussian Polytechnic Institute in Minsk, Belarus, his MA in Management from the Heller School, Brandeis University, and most recently he started Horizons University’s online Doctor of Business Administration program. In his spare time, Elie likes to play chess and run marathons.

Markku Kostamo

Certified Coach, Vancouver, British Columbia

Markku has served as an executive in the non-profit sector for over 20 years and is passionate about seeing organizations grow and develop in executing their mission and impact. To enable this, Markku is an Eight Principles Coach and a 6 Levers Consultant, taking an entrepreneurial and relational approach to fundraising and partnerships. Markku has raised over $40 million by working with small to medium-sized organizations. Markku is passionate about helping CEOs and Leadership Teams develop and implement an organization's strategy and operating system.

Hillel Korin

Certified Coach, Phoenix, Arizona

Hillel Korin is the President of Korin Development Associates. His work has focused on serving the Jewish Community most recently through coaching, and consulting to mid-sized organizations. His career has spanned over five decades. Mr. Korin’s fundraising expertise has benefited Jewish federations, synagogues, universities, independent schools and cultural arts and a variety of community organizations in the United States and Israel. During his career, he has worked on board development projects and coaching senior volunteer and professional leadership.

Mr. Korin is a certified Quadrant 3 Leadership Coach with a particular interest in strengthening the development practices of directors of development and the organizations they lead.

A resident of Phoenix, Arizona he has served on several nonprofit boards, including Jewish Major Leaguers Inc., The American Jewish Committee, The New England Aquarium, Hillel Foundation at Brandeis University, Friends of Brandeis Athletics. After serving on their alumni board, he was appointed a President Councilor of Brandeis.

Rajiv Sood

Certified Coach, Bengaluru, Karnataka, India

Captain Sood is a veteran in the Indian Navy. He currently serves as the Assistant Director, Office of Provost & Amrita Center for International Programs (ACIP), Amrita Vishwa Vidyapeetham. He is a graduate of the Thapar Institute of Engineering and Technology and the University of Madras.

Rifaquat Ali Khan Mirza

Certified Coach, New Delhi, India

Rifaquat Ali Khan Mirza. based in New Delhi is founder and CEO of The Works and is a renowned strategic hospitality services advisor, serial entrepreneur, mentor, and a respected speaker at various industry forums. With a vast experience in the hospitality industry, he has carved a niche for himself as a leading expert in strategic hospitality services. However, what sets Rifaquat Ali Khan Mirza apart is his unwavering commitment to social impact through his NGO, Giggles Foundation. As the founder and drivingforce behind this non-profit organization, he is dedicated to improving the lives of underprivileged children in the areas of education and healthcare. With a deep passion for social welfare, Rifaquat Ali Khan Mirza acts as a catalyst between large corporations, high net worth individuals (HNIs), and various nonprofit organizations. His ability to build long-lasting relationships with like-mindedpeople has resulted in impactful collaborations and partnerships, accelerating progress towards the United Nations' Sustainable Development Goals (SDGs). His unwavering dedication and strategic approach have contributed to meaningful
initiatives that have positively impacted the lives of countless children, setting an example for others to follow.

Ranjeeb Sarma

Certified Coach, Gurgaon, Haryana, India

Ranjeeb Sarma is an ESG professional, specialising in Supply Chain Social and Environmental Sustainability, and brings in more than two decades of experience in creation and Implementation of Socio-Economic impact Programmes especially related to Health and Gender Intersectionality. Having worked in both corporate and social sector helps him bring in a unique perspective in terms of identifying and remedying complex issues. He is currently working as a Programme Director at NCSRICCCHange an impact consultancy organization after completing an 8 year stint at Marks and Spencer Plc as a Head of CSR, Ethical Sourcing and Administration for India and Srilanka.

Thomas Adaikalam

Certified Coach, Mumbai, India

Thomas administers the volunteer program at the Kotak Education Foundation in Mumbai. A Result oriented and Experienced Human Resources Strategist, Learning and Development advisor, excellent team leader and project manager with about 30 years of work experience in the Human Resources stream, teaching and training, best known for his successful projects in the Non Government sector.

Thomas holds Masters in Political science and Public administration from Mysore University and Post Graduate Diploma in Business Administration (PGDBA) from St. Joseph’s college of Business Administration. In addition he has specialized himself with several Diplomas and Certificates in Human Resources including OD, Project Management, Coaching.

K K Upadhyay

Certified Coach, Delhi, India

Dr. Upadhyay has four decades of experience across government, not-for-profits, corporate and academia. He has pioneered several innovative social enterprises including– “SAFAL” the largest retail chain of fresh fruits and vegetables in Delhi for the Government of India, “Aapni Yojana” drinking water to 10 cities and 1000 villages for KfW – German Development Bank and government of Rajasthan and Bastar (Chhattisgarh) Integrated Development Program for the Government of Denmark and Health of the Urban Poor for USAID.

Has played a pivotal part in development of Corporate Social Responsibility journey in India as a thought leader, practitioner and former head of the FICCI Aditya Birla CSR Centre for Excellence. He is a motivational speaker, executive coach and consultant. At present Professor and Chairperson, Centre for Sustainability & CSR at Birla Institute of Management Technology (BIMTECH), DELHI (NCR) India.

Saytendra Mishra

Certified Coach, Mumbai, India

Satyendra Mishra is a fundraising and sustainability expert. He has a rich experience of over 18 years with various national and international organizations like Greenpeace India, Smile Foundation, ActionAid, Dignity Foundation, Light of Life Trust, and Shri Chaitanya Health and Care Trust.

He is a result driven action-oriented person, worked in different parts of India and lead the team for new and existing operation. His areas of expertise include- Operation Management, Concept selling, Corporate and institutional presentation, Resource Mobilization, Program Management, Team-building, Recruitment, Induction, Training & Development, Mentoring, Performance review & appraisal and Monitoring and evaluation.

The Eight Principles Fellows

The Eight Principles India Fellows are Certified Eight Principles coaches who also serve as the charter senior advisory panel for Eight Principles work in India.

Rifaquat Ali Khan Mirza

Charter Fellow, New Delhi, India

Rifaquat Ali Khan Mirza. based in New Delhi is founder and CEO of The Works and is a renowned strategic hospitality services advisor, serial entrepreneur, mentor, and a respected speaker at various industry forums. With a vast experience in the hospitality industry, he has carved a niche for himself as a leading expert in strategic hospitality services. However, what sets Rifaquat Ali Khan Mirza apart is his unwavering commitment to social impact through his NGO, Giggles Foundation. As the founder and drivingforce behind this non-profit organization, he is dedicated to improving the lives of underprivileged children in the areas of education and healthcare. With a deep passion for social welfare, Rifaquat Ali Khan Mirza acts as a catalyst between large corporations, high net worth individuals (HNIs), and various nonprofit organizations. His ability to build long-lasting relationships with like-mindedpeople has resulted in impactful collaborations and partnerships, accelerating progress towards the United Nations' Sustainable Development Goals (SDGs). His unwavering dedication and strategic approach have contributed to meaningful
initiatives that have positively impacted the lives of countless children, setting an example for others to follow.

Ranjeeb Sarma

Charter Fellow, Gurgaon, Haryana, India

Ranjeeb Sarma is an ESG professional, specialising in Supply Chain Social and Environmental Sustainability, and brings in more than two decades of experience in creation and Implementation of Socio-Economic impact Programmes especially related to Health and Gender Intersectionality. Having worked in both corporate and social sector helps him bring in a unique perspective in terms of identifying and remedying complex issues. He is currently working as a Programme Director at NCSRICCCHange an impact consultancy organization after completing an 8 year stint at Marks and Spencer Plc as a Head of CSR, Ethical Sourcing and Administration for India and Srilanka.

Thomas Adaikalam

Charter Fellow, Mumbai, India

Thomas administers the volunteer program at the Kotak Education Foundation in Mumbai. A Result oriented and Experienced Human Resources Strategist, Learning and Development advisor, excellent team leader and project manager with about 30 years of work experience in the Human Resources stream, teaching and training, best known for his successful projects in the Non Government sector.

Thomas holds Masters in Political science and Public administration from Mysore University and Post Graduate Diploma in Business Administration (PGDBA) from St. Joseph’s college of Business Administration. In addition he has specialized himself with several Diplomas and Certificates in Human Resources including OD, Project Management, Coaching.

Rajiv Sood

Charter Fellow, Bengaluru, Karnataka, India

Captain Sood is a veteran in the Indian Navy. He currently serves as the Assistant Director, Office of Provost & Amrita Center for International Programs (ACIP), Amrita Vishwa Vidyapeetham. He is a graduate of the Thapar Institute of Engineering and Technology and the University of Madras.

K K Upadhyay

Charter Fellow, Delhi, India

Dr. Upadhyay has four decades of experience across government, not-for-profits, corporate and academia. He has pioneered several innovative social enterprises including– “SAFAL” the largest retail chain of fresh fruits and vegetables in Delhi for the Government of India, “Aapni Yojana” drinking water to 10 cities and 1000 villages for KfW – German Development Bank and government of Rajasthan and Bastar (Chhattisgarh) Integrated Development Program for the Government of Denmark and Health of the Urban Poor for USAID.

Has played a pivotal part in development of Corporate Social Responsibility journey in India as a thought leader, practitioner and former head of the FICCI Aditya Birla CSR Centre for Excellence. He is a motivational speaker, executive coach and consultant. At present Professor and Chairperson, Centre for Sustainability & CSR at Birla Institute of Management Technology (BIMTECH), DELHI (NCR) India.

Saytendra Mishra

Charter Fellow, Eight Principodes

The Eight Principles Affiliates

The Eight Principles Affiliates are licensed agents of Eight Principles products and services.

Sapna Patel

Affiliate, Life Insurance Simplified

Sapna Patel is the founder of Life Insurance Simplified. Life Insurance Simplified is an independent digital marketplace of licensed financial professionals, taking a modern approach in improving the customer experience for small and medium sized business owners seeking cash value life insurance and fixed annuity products for business and personal planning needs. The company’s streamlined process and proprietary software connects you with licensed financial professionals through a fully integrated digital experience.

Sapna is a charter member of TiE Global. TiE Global is a nonprofit organization devoted to entrepreneurs in all industries, at all stages, from incubation, throughout the entrepreneurial lifecycle.
She is also a graduate of the Georgia State University - J Mack Robinson School of Business

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It's About People Not Money