When in Doubt

Philanthropy is governed by a market of options.  Philanthropists choose from these every day.

As the leader of a worthy charitable organization or cause, you must determine where you fit.  Which “option” are you?

Principle 1 of The Eight Principles is Donors are the Drivers.  Donors are doing the choosing.  And by extension, you’re not.

Are you an organization which has a “natural” constituency?  Membership.  Alumni.

Are you an organization that has to work hard to identify those who share your dreams?

The internet has accelerated the speed at which these choices are made.

It’s more important than ever that you get out in front of the market.

How do you do that?

By asking.  Yes, asking.  It’s that simple.  Ask someone what’s important to them.  Ask someone what it is about your organization they might support.

Then listen.  Listening to what those who would support you are saying.  What’s important to them.  And then, what’s MOST important.

Never assume.

Call them up on the phone and engage.  Now.

When you ask honestly and openly, you make a lot of new friends.  And supporters.

Want to learn how do this well?

Showing you how do this effectively is what we do best.  Check us out.  Let us know your challenges and we’ll show you how to overcome them.  And then some.

Larry C. Johnson is the Founder of The Eight Principles and the author of the award-winning book, The Eight Principles of Sustainable Fundraising.