Transform Your Fundraising

With Our Unique Virtual and Live Training Built on Eight Simple Principles.


We transform your mindset for sustained continuous growth.

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Self Paced, Onsite and Virtual Training Solutions
Which Transform Your Fundraising

Onsite Training Solutions for Organizations

  • Comprehensive, Interactive Team-based Training Available on Demand.
  • Align Everyone in Your Organization with a Common Set of Principles
  • Simple, Sophisticated and Intuitive
  • Eliminate Board Anxiety and
  • Dramatically Reduce Staff Turnover
  • Build Trust and Unity as You Easily Onboard New Staff
  • Train-the-Trainer Creates an Unbeatable Fundraising Culture
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Onsite Training Solutions for Coaches and Consultants

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Virtual Training Solutions

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We'll listen then show you how to solve your fundraising challenges by thinking first, then doing.

Book a Free Strategy Session

During this free session, we’ll focus on you. Your challenges. Your goals.
From this single session, we’ll give you a roadmap on what to do next.
Whether you decide to continue on that journey with us or not--That's not what this call is about.
This session is to help you get clear on what to do next.

The Eight Principles® is Coming to India

February 2023

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Are Your Fundraising Efforts

Supporting or Sabotaging Your Success?

Discover What's Holding You Back. Get a Customized Plan to Fix It.


Knowing what's really going on with your fundraising program shouldn't be a mystery. In 10 minutes you'll get a FREE, detailed report on the health of your fundraising and a customized plan showing you how to make it more productive.

Become More Successful Using
the Strategies That Are Right For You.

Who’s Talking?

What Others Say About The Eight Principles®

Sally, Senior Fundraising Recruiting Executive
Martin, Fundraising Author and Thought Leader
Jay, Healthcare Executive

Gives you framework, motivation and tools to lead donors to the mountain.

D.C. Dreger

Excellent tool for professional staff and board members.

R. Gregg

“What’s been missing in the non-profit world

S. DeChenne

A powerful presentation of what fundraising really is

K. Foster

Incredible resource—simple but not simplistic.

B. Wilson

Eliminated the longstanding fear of fundraising for my board members.

S. Robson

Amazing for either expert or the just curious.

S. Carver

Clarity, relevance, rigor, and smarts through a new and more helpful lens.

P. Drury


Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising

 Three national awards.   In over 1,000 libraries.   Textbook in two universities.
Get Your Copy Today

Meet Larry C Johnson

Our Founder

I believe in the power of relationships, in the power of philanthropy, to create a better place and transform lives.

I created The Eight Principles to give all worthy organizations the ability to fulfill their dreams–and the dreams of their investors.  We do this by showing them the path to sustainable, scaling fundraising success.   Whether a small community-based nonprofit or a large established one, your organization can achieve dramatic fundraising gains which are sustainable, permanent and scale.  With the right approaches, strategically applied, whole new vistas of opportunity open for you.

Click the button below to schedule a no-obligation, no-fee meeting.  I look forward to meeting you and hearing your story.

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Three Stories of Transformation

Girl Scouts

The executive director approached The Eight Principles with a desperate plea for help.  The chapter was in serious trouble. The Eight Principles went to work bringing our paradigm-shifting experiences to board and staff.  In less than 120 days, their fundraising results improved by 600%. Every board member was now actively soliciting gifts.

Mind Springs Health

The new CEO set the organization on a firm path.  Now she wanted to build a new hospital. The hospital had an embryonic fundraising program.  The CEO had no fundraising experience. The Eight Principles came to show the path forward to a lasting philanthropic culture.  Staff giving jumped from 15% to 75% and a $34 million hospital became a reality.

Envision Sight and Hearing

The executive reached out to The Eight Principles with his vision. Take a solid yet unremarkable organization and dramatically improve its outreach.  We guided a reorganization of the board, with giving now at 100%. Their donor based tripled and their first endowment campaign was a success. With a lasting philanthropic culture their regional influence continues to grow.

Want To Know How Our Training Compares with Other Methods?

Check Out Our Comparison Guide

Get the Three Proven Elements of Fundraising Success

The Three Proven Elements you can apply today to improve your fundraising!

    Our Promise to You

    Make the Complex Simple.  Create Practical Solutions.  Deliver Joy.