Fundraising is Changing. Will You Meet the Challenge?
Fundraising Made Simple
Then Sign in and Take a Look Inside
WE TRAIN YOU TO PERCEIVE, PREPARE, ADJUST AND ADAPT.
The Future is Coming Faster than You Think
Business as usual is no longer an option.
Even as the number of donors shrinks and keeping donors is harder than ever, opportunity abounds.
Hundreds of millions of dollars wait on the sidelines each year for nonprofits with sufficient imagination to engage them.
We train you to engage your philanthropic investors at the highest possible levels.
Transformative Success is Waiting For You. Will You Claim It?
Show Me HowThe Eight Principles is the only comprehensive expert-based, fundraising curriculum for nonprofits.
We're different. We focus on thinking before doing.
During the session, we’ll focus on you. Your challenges. Your goals. From this single session, we’ll give you a roadmap on what to do next. Whether you decide to continue on that journey with us or not--That's not what this call is about. This session is to help you get clear on what to do next.
We provide the only fundraising training which focuses on your entire organization not just fundraisers.
Continuous Learning
BUILD A KICK-ASS FUNDRAISING MACHINE
- Comprehensive, Interactive Team-based Training Available on Demand.
- Align Everyone in Your Organization with a Common Set of Principles
- Simple, Sophisticated and Intuitive
- Eliminate Board Anxiety and
- Dramatically Reduce Staff Turnover
- Build Trust and Unity as You Easily Onboard New Staff
- Continuous Learning Creates an Unbeatable Fundraising Culture
Team Training
LIVE TRAINING EXPERIENCES FOR EVERYONE
- We Train You to Perceive, Prepare, Adjust, and Adapt
- Meet the Fundraising Challenges Ahead
- Always Be Ahead of the Curve with New Methods and Techniques
- Engage Your Philanthropic Investors at the Highest Levels and Retain Them From Year to Year
- Raise Staff Satisfaction and Engagement
Individual Online Training
FOR FUNDRAISERS, LEADERS AND BOARD MEMBERS
- Learn at Your Own Pace With Cutting Edge Concepts and Strategies Presented Simply
- Courses Become a Permanent Training Resource for You
- Gain Lasting Confidence while Managing Your Time Effectively
- Get Control of Your Fundraising Priorities
- Identify and Tap Into Abundant New Revenue Sources
Are Your Fundraising Efforts
Supporting or Sabotaging Your Success?
Discover What's Wrong With Your Fundraising. Get a customized plan to fix it.
TAKE THE FUNDRAISING PATHFINDERKnowing what's really going on with your fundraising program shouldn't be a mystery. In 10 minutes you'll get a FREE, detailed report on the health of your fundraising and a customized plan for how to make it more productive.
Become More Successful Using
the Strategies That Are Right For You.
Sally, Senior Fundraising Recruiting Executive
Martin, Fundraising Author and Thought Leader
Jay, Healthcare Executive
INTERNATIONAL BEST SELLER THAT STARTED A NEW WAY OF THINKING
Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising
Three national awards. In over 1,000 libraries. Textbook in two universities.


Meet Larry C Johnson
Our Founder
I believe in the power of relationships, in the power of philanthropy, to create a better place and transform lives.
I created The Eight Principles to give all worthy organizations the ability to fulfill their dreams–and the dreams of their investors. We do this by showing them the path to sustainable, scaling fundraising success. Whether a small community-based nonprofit or a large established one, your organization can achieve dramatic fundraising gains which are sustainable, permanent and scale. With the right approaches, strategically applied, whole new vistas of opportunity open for you.
Click the button below to schedule a no-obligation, no-fee meeting. I look forward to meeting you and hearing your story.
Three Stories of Transformation

The executive director approached The Eight Principles with a desperate plea for help. The chapter was in serious trouble. The Eight Principles went to work bringing our paradigm-shifting experiences to board and staff. In less than 120 days, their fundraising results improved by 600%. Every board member was now actively soliciting gifts.

The new CEO set the organization on a firm path. Now she wanted to build a new hospital. The hospital had an embryonic fundraising program. The CEO had no fundraising experience. The Eight Principles came to show the path forward to a lasting philanthropic culture. Staff giving jumped from 15% to 75% and a $34 million hospital became a reality.

The executive reached out to The Eight Principles with his vision. Take a solid yet unremarkable organization and dramatically improve its outreach. We guided a reorganization of the board, with giving now at 100%. Their donor based tripled and their first endowment campaign was a success. With a lasting philanthropic culture their regional influence continues to grow.
Want To Know How Our Training Compares with Other Methods?
Check Out Our Comparison Guide
Get the Three Proven Elements of Fundraising Success
The Three Proven Elements you can apply today to improve your fundraising!
