Fundraising is Changing. Will You Meet the Challenge?

Fundraising Made Simple


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    The Future is Coming Faster than You Think

    Business as usual is no longer an option.
    Even as the number of donors shrinks and keeping donors is harder than ever, opportunity abounds.
    Hundreds of millions of dollars wait on the sidelines each year for nonprofits with sufficient imagination to engage them.

    We train you to engage your philanthropic investors at the highest possible levels.

    Transformative Success is Waiting For You. Will You Claim It?

    Show Me How

    The Eight Principles is the only comprehensive expert-based, fundraising curriculum for nonprofits.

    We're different. We focus on thinking before doing.

    Book a Free Strategy Session

    During the session, we’ll focus on you. Your challenges. Your goals. From this single session, we’ll give you a roadmap on what to do next. Whether you decide to continue on that journey with us or not--That's not what this call is about. This session is to help you get clear on what to do next.

    We provide the only fundraising training which focuses on your entire organization not just fundraisers.

    Continuous Learning 

    • Comprehensive, Interactive Team-based Training Available on Demand.
    • Align Everyone in Your Organization with a Common Set of Principles
    • Simple, Sophisticated and Intuitive
    • Eliminate Board Anxiety and
    • Dramatically Reduce Staff Turnover
    • Build Trust and Unity as You Easily Onboard New Staff
    • Continuous Learning Creates an Unbeatable Fundraising Culture
    Get The Full Story

    Team Training

    • We Train You to Perceive, Prepare, Adjust, and Adapt
    • Meet the Fundraising Challenges Ahead
    • Always Be Ahead of the Curve with New Methods and Techniques
    • Engage Your Philanthropic Investors at the Highest Levels and Retain Them From Year to Year
    • Raise Staff Satisfaction and Engagement
    Learn The Details

    Individual Online Training

    Get Access TODAY

    Are Your Fundraising Efforts

    Supporting or Sabotaging Your Success?

    Discover What's Wrong With Your Fundraising. Get a customized plan to fix it.


    Knowing what's really going on with your fundraising program shouldn't be a mystery. In 10 minutes you'll get a FREE, detailed report on the health of your fundraising and a customized plan for how to make it more productive.

    Become More Successful Using
    the Strategies That Are Right For You.

    Who’s Talking?

    What Others Say About The Eight Principles®

    Sally, Senior Fundraising Recruiting Executive
    Martin, Fundraising Author and Thought Leader
    Jay, Healthcare Executive

    Gives you framework, motivation and tools to lead donors to the mountain.

    D.C. Dreger

    Excellent tool for professional staff and board members.

    R. Gregg

    “What’s been missing in the non-profit world

    S. DeChenne

    A powerful presentation of what fundraising really is

    K. Foster

    Incredible resource—simple but not simplistic.

    B. Wilson

    Eliminated the longstanding fear of fundraising for my board members.

    S. Robson

    Amazing for either expert or the just curious.

    S. Carver

    Clarity, relevance, rigor, and smarts through a new and more helpful lens.

    P. Drury


    Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising

     Three national awards.   In over 1,000 libraries.   Textbook in two universities.
    Get Your Copy Today

    Meet Larry C Johnson

    Our Founder

    I believe in the power of relationships, in the power of philanthropy, to create a better place and transform lives.

    I created The Eight Principles to give all worthy organizations the ability to fulfill their dreams–and the dreams of their investors.  We do this by showing them the path to sustainable, scaling fundraising success.   Whether a small community-based nonprofit or a large established one, your organization can achieve dramatic fundraising gains which are sustainable, permanent and scale.  With the right approaches, strategically applied, whole new vistas of opportunity open for you.

    Click the button below to schedule a no-obligation, no-fee meeting.  I look forward to meeting you and hearing your story.

    Grab A Time Today

    Three Stories of Transformation

    Girl Scouts

    The executive director approached The Eight Principles with a desperate plea for help.  The chapter was in serious trouble. The Eight Principles went to work bringing our paradigm-shifting experiences to board and staff.  In less than 120 days, their fundraising results improved by 600%. Every board member was now actively soliciting gifts.

    Mind Springs Health

    The new CEO set the organization on a firm path.  Now she wanted to build a new hospital. The hospital had an embryonic fundraising program.  The CEO had no fundraising experience. The Eight Principles came to show the path forward to a lasting philanthropic culture.  Staff giving jumped from 15% to 75% and a $34 million hospital became a reality.

    Envision Sight and Hearing

    The executive reached out to The Eight Principles with his vision. Take a solid yet unremarkable organization and dramatically improve its outreach.  We guided a reorganization of the board, with giving now at 100%. Their donor based tripled and their first endowment campaign was a success. With a lasting philanthropic culture their regional influence continues to grow.

    Want To Know How Our Training Compares with Other Methods?

    Check Out Our Comparison Guide

    Get the Three Proven Elements of Fundraising Success

    The Three Proven Elements you can apply today to improve your fundraising!

      Our Promise to You

      Make the Complex Simple.  Create Practical Solutions.  Deliver Joy.