Fundraising Made Simple

Bring serenity in fulfilling your nonprofit mission with accessible fundraising training

Discover Your True Revenue Potential Today

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The only strategic training which focuses on the entire organization not just fundraisers.

Online Training

Our on-demand training presents a simple yet sophisticated approach to reach donors in ways that lead to increasing and steady revenue.  All in plain English.

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Custom Solutions

Through our exclusive comprehensive analysis we determine your unique training needs allowing us to create fundraising solutions specific to you.

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Three Stories of Transformation

The executive director approached The Eight Principles with a desperate plea for help.  The chapter was in serious trouble. The Eight Principles went to work bringing our paradigm-shifting experiences to board and staff.  In less than 120 days, their fundraising results improved by 600%. Every board member was now actively soliciting gifts.

The new CEO set the organization on a firm path.  Now she wanted to build a new hospital. The hospital had an embryonic fundraising program.  The CEO had no fundraising experience. The Eight Principles came to show the path forward to a lasting philanthropic culture.  Staff giving jumped from 15% to 75% and a $34 million hospital became a reality.

The executive reached out to The Eight Principles with his vision. Take a solid yet unremarkable organization and dramatically improve its outreach.  We guided a reorganization of the board, with giving now at 100%. Their donor based tripled and their first endowment campaign was a success. With a lasting philanthropic culture their regional influence continues to grow.

Get the Three Proven Elements of Fundraising Success

The Three Proven Elements to start applying today for your Nonprofit!


    Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising

     Two national awards.  In over 700 libraries.   Textbook in two universities.

    Gives you framework, motivation and tools to lead donors to the mountain.

    D.C. Dreger

    Excellent tool for professional staff and board members.

    Robert Gregg

    “What’s been missing in the non-profit world

    S. DeChenne

    A powerful presentation of what fundraising really is

    Kim Foster

    Incredible resource—simple but not simplistic.

    Brent Wilson

    Eliminated the longstanding fear of fundraising for my board members.

    Shelly Robson

    Amazing for either expert or the just curious.

    Selena Carver

    Meet Larry

    Larry believes in the power of relationships, in the power of philanthropy, to create a better place and transform lives.

    Larry trains worthy organizations to achieve real impact by creating stable revenue streams while guiding philanthropists to realize their visions through informed generosity.  With thirty years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and permanent revenue growth is possible for any organization or charitable cause.


    Revenue Growth Potential Forfeited by Not Using The Eight Principles

    Our Tribe Believes in Three Things

    Sophistication through Simplicity

    Bringing Joy & Fulfillment to Both the Fundraiser & the Donor

    Practicality and Universal Application

    Online Training


    • Build Deeper Relationships with Your Investors and Raise More Money—Consistently
    • Gain the Confidence of Knowing Exactly How to Build YOUR Fundraising Program
    • Take Back Control of Your Time and Fundraising Priorities
    • Tap Into the Abundant Revenue Which Is Waiting for You
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    Team Training


    • Align Your Entire Team with Common Purpose and Understanding
    • Create a Clear Path Forward.   Aspirational   Powerful   Expansive
    • Realize Your Revenue True North   Expansive   Resilient
    • Make Your Gains Permanent with Our Unique Train-The-Trainer
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