Your nonprofit organization is doing great work—lots of great programming. Well designed and delivered. But what about your purpose?
Yes, yes you say. The programming is active the physical manifestation of our purpose. Is it?
Are the outcomes you’re seeing in line with your stated reason for being? Do your supporters—those that provide the financial resources on which you depend—see your purpose being fulfilled. Don’t know? Ask them.
We often get so enamored with our programs—the bright shiny thing—that we confuse it with our purpose.
Principle 2 of The Eight Principles of Sustainable Fundraising® is Begin at the Beginning™. Know your purpose and clearly communicate it to those that would support you. Principle 1 of The Eight Principles of Sustainable Fundraising® is Donors are the Drivers™. Our investors drive our organizations forward with their investments of money and time. The programs are optional.
