Build Your Fundraising On Those Closest To You

Build Your Fundraising on Those Closest to You

By: Jeff Jowdy, President, Lighthouse Counsel For successful and sustainable fundraising, building a donor pipeline is important for any nonprofit. However, before you focus on donor acquisition (much more expensive than upgrading donors, of course), be sure that you have a firm understanding of who is already in your database. And that you have plans…

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Too Busy–Strategic Fundraising

Too Busy–Strategic Fundraising

When I poll CEO’s and fundraising staff in nonprofits asking them why they haven’t adopted a strategic fundraising approach, the answer is almost always “time.” My response used to be “Huh?” until I began to hear the same answer over and over.  That answer?  “I don’t have the time.” Everyone has the “time”.  It’s how…

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Your Instincts Are (In)Correct–Fundraising Training

Your Instincts Are (In)Correct–Fundraising Training

Ever notice how the training that’s offered to help you be a better fundraiser very often has a predictable pattern? It’s the pattern I call “all the cool kids are doing it.”  The French might call it the “topic de jour.”  Most of the providers of fundraising training must be reading the same memo:  “This…

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Urgent Versus Important—Strategic Fundraising

Urgent Versus Important—Strategic Fundraising

Successful fundraising efforts are those that achieve the victory of the important over the urgent.  The concept of “urgent” versus “important” was first introduced by Stephen Covey.  He introduced us to many worthy ideas and this is one. Yes, there are times that things which are urgent ARE important.  They’re called “fires.”  Literal or figurative,…

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Saying Versus Hearing–Fundraising Training

Saying Versus Hearing–Fundraising Training

When we seek fundraising training to improve our skills—and get better results—one of those skills is distinguishing between “saying” and “hearing”. “Well of course I know that”, you say.  Do you? Many, many charitable organizations take that whatever they say as self-evident to anyone and everyone.  “We’re doing urgent, important work that compels us to…

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Pandering To The Ungiving–Fundraising Training

Pandering to the Ungiving–Fundraising Training

It’s time to “raise money”.  What’s the first question you ask?  If it’s “how much”, you’ve already gone off track. Depending on your fundraising training, there are all sorts of first questions: “What are we raising it for?” “When do we need it?” “How will we ask?” “Who will we ask?” Only the last one…

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Dispensing Joy–Fundraising Training

Dispensing Joy–Fundraising Training

Fundraisers are trained to raise money.  And they do.  The fundraising training they receive (if they receive any at all) is focused on money.  The more the better. There’s a problem with this approach.  Often times, the more you seek money, the less of it you find. When your fundraising training tells you that raising…

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How Much Tech–Fundraising Training

How Much Tech–Fundraising Training

We live in the era of high performance tech.  Everyone’s getting on board.  Even nonprofits.  Or, should I say, especially nonprofits. Your fundraising training never prepared you for this.  The blithering array of CRM’s, wealth scanning platforms and market scoring systems.  That doesn’t include the automated event managers, peer-to-peer trackers, and the rest. And while…

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Money Or No Money–Fundraising Training

Money or No Money–Fundraising Training

Nonprofits are preoccupied with money. Getting more of it. They get fundraising training to help them do this. Is it working? That depends on who you ask. Money is fuel. Nothing more. And yes, you need sufficient to accomplish your goals. The fundraising training that delivers, oddly enough, isn’t focused on money. The right fundraising…

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Three Ways Prospect Research Can Improve Donor Solicitations

Three Ways Prospect Research Can Improve Donor Solicitations

Sustainable fundraising is all about meeting donors where they are. Solicitations, your most important donor communications, are most effective when your donor feels you really understand what they care about, what they have to give, and the impact of their gift. The best way to assure your donors, especially your major donors, that you truly…

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