The term “black swan” is used to describe an unexpected event so compelling that your very existence is altered.

Fundraising has these.  Beware.

You’re busy planning your next gala when a phone call comes in from a prospective investor who wants to talk.

What do you do?

Take the call.

You’re scripting your next fundraising mail campaign when a team member comes into your office and tells you of a current investor who has arrived unannounced and wants a tour.

What do you do?

Do the tour.

You’re knee-deep preparing for a board meeting presentation when a long-time investor calls and wants to have lunch today to share a serious personal issue.

What do you do?

You have lunch.

Get the idea?

Principle 1 of The Eight Principles® is Donors are the Drivers®.  Your investors are your reason for being.

Never forget that.

If you do, they may very well forget you.

Then where will you be?