Building a relationship with a donor involves give and take. Indeed, always give more than you take. How can that be? Aren’t we continually asking donors to make gifts? Yes. If we are developing the right sort of relationship with them, however, we are giving them more much than we ask.
We offer our donors the realization of their most deeply held beliefs and desires. That is something that cannot be bought or sold.
As you build your fundraising program, make a key objective that you will also give more to donors than you receive from them. If you do so, you will discover that your donors will always be there when you need them.
Larry C. Johnson