The term “black swan” is used to describe an unexpected event so compelling that your very existence is altered.
Fundraising has these. Beware.
You’re busy planning your next gala when a phone call comes in from a prospective investor who wants to talk.
What do you do?
Take the call.
You’re scripting your next fundraising mail campaign when a team member comes into your office and tells you of a current investor who has arrived unannounced and wants a tour.
What do you do?
Do the tour.
You’re knee-deep preparing for a board meeting presentation when a long-time investor calls and wants to have lunch today to share a serious personal issue.
What do you do?
You have lunch.
Get the idea?
Principle 1 of The Eight Principles® is Donors are the Drivers®. Your investors are your reason for being.
Never forget that.
If you do, they may very well forget you.
Then where will you be?