A new year has arrived. And with it the perennial challenge of securing sufficient financial resources to fulfill your worthy mission.

I invite you to make a bold decision:  Decide not to add a single new donor to your fold in 2024.

What?  “Are you crazy”, you ask?

I’ve been accused of that but not for what I just proposed.

It’s entirely possible for you to double, yes double, your philanthropic income in 18 months—or less—by not adding a single new donor to your fold.

Read that last sentence one more time.  Don’t believe me?  Let’s talk.

It doesn’t take armies of fundraisers, expensive new tech platforms or orders of magnitude more volunteers.

It does require thinking differently.

Decide to think differently about how you approach your fundraising and the members of your organization relationship to it.

Think of those who support you as investors—not persons who “donate” to your cause, no matter how worthy. Investors who want to fulfill their dreams.  When they choose you to deliver, when you succeed, they reward you beyond your grandest expectations.

Trust me.  I’ve been there.  I’ve seen it for myself.

Decide to think differently about how you approach your fundraising and the members of your organization relationship to it.

Decide to focus all of your fundraising efforts on investors who you already have.  You’ll be amazed at the results.

Resolve today to travel a different path.  One where you’re pursing people and fulfilling their dreams not money.

Funny thing about that. When you do, you raise more money than ever.