There are lots of things you can do to improve your fundraising.  Some “tweak” your revenue.  Others catapult it to a whole new level.  Here is one which will put you over the top—whether you’re a sizable, established organization or a start-up newbie.

Stop Asking for Money.  Yes, that’s right.  When you make your object money, you keep your fundraising revenue at an artificially low level, far below your potential.  That’s not to say that money isn’t involved, or it isn’t relevant.  Of course, it is.  It just shouldn’t be the object of your solicitations or outreach.  Start inviting your donors to share their dreams with you then demonstrate how you can fulfill them.  Think about this long and hard.  It’s a lot more subtle—and profound—than it may initially appear.

We can show you how to get your entire team thinking the right way.  Start HERE.

Larry C. Johnson is the Founder of The Eight Principles and the author of the award-winning book, The Eight Principles of Sustainable Fundraising.