The Donor Question

Over the next few weeks we’re going to take a look at some unique fundraising ideas that deliver every time, but are often overlooked.

Today, let’s talk about what I call “the donor question.”  Many an anxious fundraiser wants to know the question that when posed to a prospective donor, gets a positive result—a gift.

There is such a question but it may not be the one you think.  The query that most of those involved in fundraising think of is something on the order of “Will of you give to (insert your favorite organization or cause)?

The unique fundraising idea is the donor question.  Not one you ask but rather one the donor asks.

How’s that?  Yes, the question, which gets results is the one that the donor asks you.

The hard part for many fundraisers is in knowing the question when they already have the answer.  Like the TV game show, Jeopardy, the goal is to know the question, when you’re given the answer.

Those who would support your cause whole-heartedly and repeatedly, have the answer. You must uncover their question.  How?   By taking the time to learn what they truly value and what they are seeking.

So, the next time you go out and ask for money for your favorite cause, take the time—and effort—to learn the questions your donors want answers for.  Principle 4 of The Eight Principles of Sustainable Fundraising® is Learn and Plan™.  Learn about your donors first then plan on the answers you will give them.  Now there’s a unique fundraising idea.

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