Faster than the Speed of Sound

Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it.

Social media has redefined the communications paradigm. More power, more immediacy, more often than ever before. Tools are value free, however.

Whether a tool such as the cello produces soul-lifting inspiration or a mind-numbing screech and buzz depends on whether it’s in the hands of Yo Yo Ma or a first grader that just picked up the cello.

When you reach out to your would-be supporters with the incredible power and versatility of social media, remember to keep it simple and keep it positive. Emotions are the most contagious element on earth. How do you want to be remembered? As an upper or a downer. Whatever emotion you choose, it’s faster than the speed of sound. The unique fundraising idea is your choice.

Principle 2 of The Eight Principles™ is Begin at the Beginning™. Start with the message that reflects your purpose but with the mind of your supporters.