It seems a day doesn’t pass that fundraisers don’t see in their email in-boxes another technique or strategy for successful fundraising. Many—if not most—of these tidbits and suggestions have merit. So, why is it that implementing these doesn’t seem to translate into lasting revenue growth and stability?
Successful nonprofit organizations—those who achieve renewable, expanding fundraising success year after year—have discovered that it’s not about this or that, it’s about all of it. Huh? Being successful in fundraising—sustainable over the long-haul—is not about doing this strategy or that technique. It’s about the synergy achieved by doing the countless little activities that, taken together, create the fundraising machine. Such an undertaking takes consistent effort, ongoing financial investment and not a little patience.
It seems a day doesn’t pass that fundraisers don’t see in their email in-boxes another technique or strategy for successful fundraising. Many—if not most—of these tidbits and suggestions have merit. So, why is it that implementing these doesn’t seem to translate into lasting revenue growth and stability?
Successful nonprofit organizations—those who achieve renewable, expanding fundraising success year after year—have discovered that it’s not about this or that, it’s about all of it. Huh? Being successful in fundraising—sustainable over the long-haul—is not about doing this strategy or that technique. It’s about the synergy achieved by doing the countless little activities that, taken together, create the fundraising machine. Such an undertaking takes consistent effort, ongoing financial investment and not a little patience.
Many nonprofits simply don’t have the stomach for this sort of approach. Those organizations are always focused on the immediate—today’s mail. Unfortunately that is never where success lies, unless you win the lottery.
Larry C. Johnson
TheEightPrinciples.com
