The Eight Principles is Coming to India!

The premier training platform for relational fundraising arrives in India late 2022.

Beginning in Mumbai, Delhi and Bengaluru, The Eight Principles' training platforms will be available to foundations, CSR organizations, nonprofit consultants, coaches, and directly to nonprofit organizations.

Facilitated by the United States Department of State and Department of Commerce.
The Eight Principles is a member of the U.S.--India Importer's Council.

The Eight Principles believes in the power of authentic relationships between giver and receiver to create growing, sustained philanthropic revenue streams. 

The Eight Principles enables worthy charitable organizations and those who support them to realize their dreams.

Growing Philanthropy is a national imperative.

For it to be sustainable, it must be done by and for Indians.

Indians are, first and foremost, a relational people.  They want to be in relationship with others.  Indian culture is anchored in the values of gratitude, service, and devotion.

The Eight Principles is the foremost training platform in relational philanthropy.

As Eight Principles training is based in human nature and stresses the primacy of relationships, gratitude and service, it is ideal for India.

From Strength to Strength

Being in relationship with others is a natural strength of the Indian people.

Indian culture centers on the virtues of gratitude, service and devotion.

Encouraged by updated CSR and giving statutes, coupled with a growing middle class, philanthropy driven by relationships is attracting more and more interest.

Into this fertile environment for philanthropy comes The Eight Principles.

Training in relational philanthropy, which is structured, interactive and grounded in known science of human behavior.

Unique Training Experiences

Learning by doing creates opportunities for synergy and instills permanence.

Eight Principles training is unique in the fundraising world.  From the opening video to the closing planning exercise, each Eight Principles training session actively involves every participant in the learning experience.  Whether professional or volunteer.

Our tools, training and insights

Provide the foundational elements crucial to building sustained giving, scalable fundraising and engaged donors .Our training is unique–it’s experience based.  You learn by doing.

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The Eight Principles is group-based interactive training.

Fundraising programs which create sustainable, growing revenue streams involve virtually everyone in a nonprofit. It’s essential for each person to understand their role.

Created for adult learning, Eight Principles training platforms are sophisticated, using the most advanced methods and techniques, yet simple in presentation.  Suitable for individuals at all levels of fundraising involvement.

Eight Principles training focuses on first adopting the right mindset, then developing the right skill set.

The current interactive curriculum is described here.

The Fellows of India

The Fellows of India is the leadership council for The Eight Principles.

Members of the Fellows are thought leaders throughout India in fundraising, philanthropy, CSR, and socially responsible business who are committed to the growth of relational philanthropy.

The Fellows are trained and qualified Certified Advisors who employ The Eight Principles training platform in their service to the charitable sector.

The Fellows is a highly selective group with limited membership.

Admission to the Fellows council is by invitation only.

Nominate a Candidate
We are currently recruiting and accepting applications and nominations for the Fellows.  Recruitment is initially focused on the areas of Mumbai, Delhi and Bengaluru.
If you are interested in nominating yourself or someone else for  Fellows membership, please contact

Mr. Sachin Mahadik

+91 98704 18396

The Eight Principles is the only comprehensive expert-based, fundraising curriculum.

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Meet Larry C Johnson

Our Founder

I believe in the power of relationships, in the power of philanthropy, to create a better place and transform lives.

I created The Eight Principles to give all worthy organizations the ability to fulfill their dreams–and the dreams of their investors.  We do this by showing them the path to sustainable, scaling fundraising success.   Whether a small community-based nonprofit or a large established one, your organization can achieve dramatic fundraising gains which are sustainable, permanent and scale.  With the right approaches, strategically applied, whole new vistas of opportunity open for you.

The much anticipated second edition of the book that started a new way of thinking will be published in India.


Larry Johnson, Founder, is the author of the award winning book, The Eight Principles of Sustainable Fundraising

 Three national awards.   In over 1,000 libraries.   Textbook in two universities.

Updated and Expanded
To Be Released Late 2022

What People Are Saying About The Eight Principles

Gives you framework, motivation and tools to lead donors to the mountain.

D.C. Dreger

Excellent tool for professional staff and board members.

R. Gregg

“What’s been missing in the non-profit world

S. DeChenne

A powerful presentation of what fundraising really is

K. Foster

Incredible resource—simple but not simplistic.

B. Wilson

Eliminated the longstanding fear of fundraising for my board members.

S. Robson

Amazing for either expert or the just curious.

S. Carver

Clarity, relevance, rigor, and smarts through a new and more helpful lens.

P. Drury

Get the Three Proven Elements of Fundraising Success

The Three Proven Elements you can apply today to improve your fundraising!

    Our Promise to You

    Make the Complex Simple.  Create Practical Solutions.  Deliver Joy.