It Takes Two

You want to good in the world.  Leave things better than before.  What does it take? 

It takes two.

One of my favorite quotes comes from British stateswoman and prime minister, Margaret Thatcher:

“No one would remember the Good Samaritan if he’d only had good intentions; he had money as well.”

The parable of The Good Samaritan, celebrates the action of a Samaritan man who traveling along a road comes upon a man who had been beaten and stripped by robbers and left for dead.  Unlike two earlier passersby, he takes it upon himself to rescue the man, take him to a nearby village making arrangements for him to be cared for.

The Samaritan had compassion, of course.  Just as essential, he had the means to act upon that compassion.

Words matter.  But they’re not enough.  Actions are required.  And actions require money.

This is where so many organizations struggle.  The irony is that there is more than enough money out there.


The challenge is engaging it.

The key to engagement is creating meaningful partnerships between your organization and those who would invest in your goals—your why.  Remember—they invest for their own reasons—not necessarily yours.

Keep it about your investors—not yourself, your goals or your good works—and you’ll be amazed.

It’s a complimentary relationship.  Equal but different.

Henri Nouwen in his book, A Spirituality of Fundraising, referred to this synergy between ministries and those who invest as “furthering the coming of the Kingdom of God.”

When you engage investors in this way, magic happens.  You, your investors, and community your serve all win.

Raising a great deal more money at lower cost.  Growth of 400%+ over five years even for organizations at $10M+ revenues.

If you every want to talk it over and see what’s possible, I’m always happy to chat it through.

Set a time to talk HERE.