About Us

Why Eight Principles?

Those who grasp principles successfully select their own methods. Those who try methods, ignoring principles, are sure to have trouble.
–Ralph Waldo Emerson

The Eight Principles of Sustainable Fundraising® are the natural laws which govern all philanthropy—whether or not you’re aware of them.

Always operating, they define what works and what doesn’t.

By starting with principles, the choice of methods becomes clear and simple.

What We Do

We take our clients where they are and put them where they want to be.

We give our clients the opportunity to create joy to the donor, lasting passion for the fundraiser, and continuous healthy increases in philanthropic revenue.

Through contemporary training and unique assessments, we enable our clients to see revenue gains as high as 600% in a single year.

You know where you want to go. We’ll get you there.



Larry C Johnson

The visionary force behind The Eight Principles®, Larry believes in The Triple Win™.

Charitable organizations building authentic relationships with the philanthropic investors that support them, resulting in changed lives and better communities. The pie gets larger–not merely divided differently.
Partner, Operations

Danielle Ranko

Danielle has her finger on the pulse of The Eight Principles®.

She loves to provide our clients with unique and memorable experiences while exceeding their expectations. Her inspiration comes from her own passion for making an ordinary request an extraordinary one, no matter how small.
Partner, Client Engagement

Daniel O’Keef

Daniel always wants to anticipate a client’s needs, not merely respond to them.

His goal is that each and every client achieves the results and exceeds the goals they set for themselves. His engaging smile helps, as well. Empathetic listening is perhaps Daniel’s greatest skill. He knows that understanding precedes any guidance.
Regional Partner

Melissa S. Brown

Melissa believes in the power of The Eight Principles®.

Melissa believes in the power of The Eight Principles® and knows that sustainable fundraising is accessible for all nonprofits. Melissa builds The Eight Principles tribe!

Our Corporate Partners

The Eight Principles Fellows

Principal, Melissa Brown & Associates

Melissa Brown

Melissa started her own company in 2011 building off a 20+ year career in the nonprofit space. Melissa began her career as a nonfiction writer and working in nonprofits grant writing, conducting annual campaigns and soliciting major gifts. For the past ten years, Melissa has written and edited Giving USA, as Associate Director of Research at the Indiana University Lilly Family School of Philanthropy.
Founder, PivotGround

Sarah Oliveri

As the founder and heart behind PivotGround, Sarah helps nonprofits make a big impact with relative ease. Sarah is the creator of the Impact Method™ - a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out. She has over 15 years of nonprofit leadership experience.
Founder & CEO, Ten10

Rick Swanson

Rick is the founder and CEO of Ten10. Similar to Amazon Smile, Ten10 raises funds for nonprofits every time a supporter makes a purchase at local businesses. Rick previously built two of America's fastest growing companies as ranked by Inc. magazine and is on a mission to bring his fundraising skills to the nonprofit world.
Global Ambassador, Silicon Valley Forum

Sachin Mahadik

Sachin has 20 years of experience in the education sector and specializes in international education with specific focus on institutional collaborations. His belief that ‘Education is no longer local’ has driven him to establish institutional partnerships worldwide. During his years in higher education he has a wealth of experience of working with nonprofits and understands the importance of fundraising activities.

Sally Bryant DeChenne

Sally serves as the president and CEO for one of the nation’s leading search firms specializing in recruiting and training advancement professionals. She began her advancement career in 1989, serving in both higher education and healthcare before starting her own consulting firm in 2001. She is an award-winning speaker and entrepreneur and is passionate about philanthropy and building powerful teams.
Chief Strategy Officer, Wellspring Family Services

Peter Drury

Peter serves as Chief Strategy Officer for Wellspring Family Services, an innovative nonprofit human services organization with a hybrid business model combining both social-enterprise and philanthropy to fuel the mission. He is also Adjunct Faculty for Seattle University’s Nonprofit Leadership Program; a director on the board of the Women’s Funding Alliance; and strategic advisor for The Key to Change.
Founder, MonkeyDough.com

Robert Herget

Robert owned an insurance business for almost 25 years. After selling the business, he created MonkeyDough.com, a very powerful and unique business that raises money for non-profits, schools, and youth leagues all over America by saving their supporters money on almost everything they do. Their goal is to raise at least $100 million every single year for our charitable partners.
Executive Director, Idaho Lions Sight and Hearing Foundation

Jay Lugo

Jay has served as executive director of Idaho Lions Sight and Hearing Foundation and the Idaho Lions Eye Bank for over two decades. Jay is passionate about philanthropy which is built upon bilateral relationships between giver and receiver. He’s committed to fundraising which builds sustainable revenue.
CEO (Honorary), World Blind Cricket Ltd.

Aswini Sahoo

Aswini has worn many hats in his 20 years of professional experience working with National & International Media Conglomerate, NGO’s, International Donors, Sports sectors in India, Middle East and Sub-Continent. Aswini strongly believes in giving back to the society as it brings ultimate peace in life.
President, Five Minutes with Martin, LLC

Martin Leifeld

Martin Leifeld serves as an author, consultant, coach and public speaker. During his 24 years of fundraising leadership, Martin and his teams raised over $500 million dollars. Martin established the website MartinLeifeld.com as a resource for fundraising and leadership. Martin recently published a new book FIVE MINUTES FOR FUNDRAISING – A Collection of Expert Advice from Gifted Fundraisers.
COA, MindSprings Health

Roger Sheffield

Roger brings over 30 years of service as a fundraising development professional. Roger’s passion lays in connecting with the donor on a personal level. His experience with philanthropy leaves his donors and nonprofits in better places.
CEO, Fundly, LLC

Lomesh Shah

With over 25 years of experience in financial services, relational sales and technology, Lomesh knows a successful nonprofit must have not only the right tools, but must also possess the knowledge to use those tools effectively.

Claim Your True Fundraising Potential!