Sophistication Presented Simply
Who we are. What we do. Why we do it.
Practical and Useful
Joy to Fundraiser and Donor
Why Eight Principles?
Those who grasp principles successfully select their own methods. Those who try methods, ignoring principles, are sure to have trouble.
–Ralph Waldo Emerson
By starting with principles, the choice of methods becomes clear and simple.
The Eight Principles of Sustainable Fundraising® are the natural laws which govern all philanthropy—whether or not you’re aware of them.
Always operating, they define what works and what doesn’t.
Lasting fundraising success begins with the right foundation.
A firm understanding of the unchanging principles of sustainable fundraising creates an unshakable foundation for building a fundraising program which delivers sustained success. Consistently generating the highest levels of philanthropic funds possible. Through good times and bad.
Your true potential is almost certainly much more money than you’re currently raising.
Without the right foundation, however, methods alone will never achieve lasting, sustained success. Hence the feeling of being on a treadmill. Sadly, the experience of many fundraisers.
We begin with the natural laws which govern philanthropy. Unchangeable. Unbreakable. Operating in all places all of the time. We call these The Eight Principles of Sustainable Fundraising®. When you choose your methods without an abiding understanding of these principles you will never produce lasting, sustained success. Never.
By beginning with the principles, a whole new world opens for you.
The Eight Principles® inform the fundraising methods you choose for your particular situation.
For example, Principle 1: Donors are the Drivers®. Donors drive philanthropy. Donors are literally in the driver’s seat. But they don’t drive philanthropy with their money. But rather, by their dreams and aspirations. They’re looking for a return that simply cannot be bought.
Yes, money is a part of fundraising. A critical part. But make no mistake, philanthropists aren’t focused on money even as fundraisers almost always are. Herein is the critical disconnect that hamstrings so many fundraising efforts.
To truly “get this” requires what we call, the “Aha Moment”. That’s the flash of recognition that comes when you realize fundraising isn’t about you, your organization or even the worthy work it does. It’s about fulfilling the dreams of others–those who invest in you. It’s about achieving a dream that neither your organization nor your investors can do alone.
We show you to how use The Eight Principles to build an unstoppable fundraising machine.
And raise much, much more money while bringing joy to those who invest in you.
What We Do
We enable worthy organizations and those who support them to realize their dreams.
We give our clients the opportunity to create joy to the donor, lasting passion for the fundraiser, and continuous healthy increases in philanthropic revenue.
Through cutting-edge training and unique guidance tools, we enable our clients to see revenue gains as high as 600% in a single year. Our training is unique: You learn by doing.
You know where you want to go. We’ll get you there.
We give you the winning mindset.
We provide you with the training that puts you on the path to growing, sustained fundraising success.
We show you how to think and act in new ways then act accordingly.
We start with our fundraising compass, Orbis4™. It gives you a clear-eyed view of your optimum path forward.
You learn that fundraising success is 90% thinking and 10% doing.
We align the thinking of your staff, fundraisers and board members through one or more of our interactive workshops. Created for adults with high levels of participation, activity and accountability.
You discover new revenue streams and increase the ones you have.
When you adopt The Eight Principles you deepen support among your current supporters while discovering many new ones.
Your fundraising costs—how much you’re spending to raise a dollar—drop dramatically.
The ROI of your fundraising efforts, the “return on investment” can go from a low of 25% to an eye-popping 600%. With high costs and a low ROI, much of what you’re currently raising is consumed by what you’re spending on fundraising. Not good.
We show you how to make fundraising a true joy.
For many executives, board members and even fundraisers, the anxiety of “asking for money” is stifling. With The Eight Principles®, the pit in your stomach that comes when someone says, “It’s time to fundraise,” goes away. You realize that helping others realize their dreams is an opportunity to bring joy to your investors and yourself. Your real fundraising potential is now in sight.
Our training brings real organizational stability.
No more revolving doors for staff and board members. The right people get involved–and stay. Building an incredibly strong and stable organizational culture.
You make success permanent.
With our Train-the-Trainer we prepare your in-house facilitators to deliver The Eight Principles® training to your fundraisers, staff and board members anytime—all the time. This approach to professional caliber training is unique in the nonprofit world. It produces outcomes which are higher in quality and creates an unassailable fundraising culture within your organization. And it does so while costing a fraction of typical training.
Never has quality training been so accessible and affordable.
We know we have the best. We want to share it with you.