The Worst—is the best

As you work to position your organization to potential supporters, please be advised. The worst that comes out of your organization will, unfortunately, be seen as its best.

You may say, “But that isn’t fair. We do such good. . .” That may very well be true, but as the saying goes “life ain’t fair.” On rotten apple can indeed. . . Donor-investors are looking for the very best places to make their philanthropic investments.

Responders—those who show up merely to buy or be seen—they’re not much worried about your performance, only the vague perception of it. Their gifts are small, their loyalty non-existent.

Which would you rather have, investors or responders? Think about it as you decide just how important “excellence” is to your organization.

Larry C. Johnson
M. E. Grace & Associates