Team Training

Measure Your Efforts. Master Your Strategies. Multiply Your Revenue.

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Fundraising is Changing
Are You Ready to Meet the Challenge?

“Those who fail to plan, plan to fail.”

-Benjamin Franklin

Business as usual is no longer an option.  Even as the number of donors shrinks and keeping donors is harder than ever, opportunity abounds.


Hundreds of millions of dollars wait on the sidelines each year for nonprofits with sufficient imagination to engage them.


We train you to perceive, prepare, adjust, and adapt.

You engage your philanthropic investors at the highest possible levels and retain them from year to year.


We Take You There in Three Steps:

First, Measure Your Efforts
Next, Master Your Strategies
Then, Multiply Your Revenue

It’s That Simple

Book A No-Cost Demo Session
Larry C Johnson, Founder, The Eight Principles

“Training available to everyone at the level they need when they need it.”

–Bill A,  Hospital CEO

Fundraising Pathfinder

Step 1

Measure Your Efforts

The Fundraising Pathfinder™

Not every fundraising strategy works in every situation.  There are no “right” or “wrong” strategies.  But there are strategies which support your goals and others which are sabotaging them.  Knowing how your efforts are working helps you become more successful.  Learn precisely where you are and how to reach where you want to go with our breakthrough tool.

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Just twenty-seven, simple, multiple-choice questions. Then share with us your organization’s goals.  Your report is immediately emailed to you.

Although simple and easy to take, the Pathfinder provides serious actionable insights and the right paths for you to pursue.

At the heart of The Eight Principles Fundraising Pathfinder is its breakthrough proprietary AI algorithm.

Unique in the industry, the Pathfinder accurately assesses your current fundraising situation.  It shows you your path to successfully grow and sustain your highest levels of revenue.

What are the fundraising efforts that are helping you?  Which ones are sabotaging you?

Interested in beginning a capital campaign?  Want to initiate or grow a major giving program?  Eager to put your annual cash giving program in high growth?  Determined to put a planning giving program in place?

The Pathfinder gives you your readiness for all of these and then shows you the path to achieve your goals.

Aspirational.  Powerful.  Big Picture.  A Clear Path Forward.

Book a No-Cost Strategy Session

Step 2

Master Your Strategies

Team Training Experiences

Our tools, training and insights provide the foundational elements crucial to building sustained giving, scalable fundraising and an engaged donor base.  Our live hands-on training removes the angst and clears the fog—for everyone.  Teamwork has never been so much fun.  Our training is unique–it’s experience based.  You learn by doing.  And it’s for your entire organization.

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Our live experiential team learning sessions are created for executives, staff, board members and professional fundraisers.

Experiential and hands-on, they’re delivered in plain language with no off-putting jargon or fundraising-speak.  There’s no sitting in lecture settings staring at 12-point slides.

You learn through experience.  You work in small groups.  You learn by doing.  You measure what you learn against universal principles.  You create an action plan with accountability steps and move forward.

You gain the understanding to create the fundraising program which is right for your organization.

We get everyone engaged—from board room to reception desk.  We firmly believe effective fundraising is a team affair.  When there’s common understanding and commitment, you raise more money each and every year.

Four unique sessions give you the complete picture:

  • The Aha Moment (half day). Acquiring the right mindset for sustainable fundraising.

We call it the “Aha Moment” because understanding often comes in a flash!  As a board chair who participated said, “Now I get this.  Now I understand this.”

  • The Eight Principles of Sustainable Fundraising® (full day). The universal principles which govern all fundraising—everywhere

In the words of one participant, “I’ve been fundraising for years.  I thought I was doing pretty well.  Nothing compares with the insight I gained from this training.”

  • Creating Your Pathway (half day). How to build a road that leads your benefactors to their highest levels of giving, and keeps them there.

“As an experienced major gifts officer, I was blown away when I understood what the point of all the cultivation really is,” said one participant.

  • Capital Fundraising with The Eight Principles® (half day). Practical guidance on how The Eight Principles put campaigns into overdrive as they enlarge the permanent capacity of your fundraising program.

One executive director commented, “When I realized how my campaign today could impact giving in 10 years, I became a lot more confident about the direction of our organization.”

All our sessions are available for single delivery.  They are also available with our unique continuous learning platform with an on-demand license for you organization.  Contact us and we’ll help you select the best solution for your situation.

Our interactive sessions are continually updated and enhanced.  New experiences are added periodically.

Book a No-Cost Strategy Session
Interactive Training
Train the Trainer Facilitator

Step 3

Multiply Your Revenue

Continuous Learning

Our unique continuous training system  places our comprehensive expert-based, fundraising curriculum “inside” your organization. With your own in-house trainer and on-demand access for a single fee, it’s extremely cost effective.  Created to engage everyone in your organization it’s literally Principle 5 of The Eight Principles in action:  Work From the Inside Out.

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Our hands-on continuous learning curriculum is delivered effectively by your staff member–regardless of past fundraising experience.

With our continuous learning platform we prepare your in-house facilitators to deliver The Eight Principles® learning experiences to your executive, staff, board members and fundraisers anytime—all the time.  Satisfaction among staff, professional fundraisers and board members increases.  Turnover dramatically declines.   Commitment and productivity increase.  Fundraising truly becomes the team project.

Starting with pre-work to learn The Eight Principles, your in-house trainer then receives three days of hands-on instruction in working effectively with adults and using The Eight Principles media materials to achieve superior learning that lasts.  You’re newly minted in-house facilitator is now fully equipped to deliver the full curriculum of Eight Principles training.

We make it easy to be successful. We employ the Feynman Technique in learning, developed by Nobel Laureate Richard Feynman. By reducing any concept to it’s simplest form and teaching it to another, you master it.

From this point, you’re able to offer continual training, as needed, to everyone in the organization.

You benefit from professional caliber training embedded in your own organization.   It’s unique in the nonprofit world.

Our training experiences produce higher quality and more consistent than conventional training.  With high quality and consistency you create an unassailable fundraising machine within your organization.  You achieve this with a fraction of the costs of other training.

With a one-time training fee and an affordable annual license, your organization has unlimited, on-demand access to the entire Eight Principles training platform.  As improvements and enhancements are made, these immediately become a part of your Eight Principles portfolio.

With continuous learning, your organization’s understanding of and commitment to fundraising grows and grows.  The result?

Your organization continually raises more and more money.  Revenue that’s stable and predictable.

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Aspire to Be the Best

If you believe sustainable philanthropy is built on a foundation of authentic relationships between donor-investors and the organizations, they support.  If you know that the philanthropic pie only gets larger using this understanding.  Then an Eight Principles Certification may be for you.

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The Eight Principles Certifications are the only credentials that signify an expert understanding of relational philanthropy.

Everyone in a nonprofit organization—fundraisers, executives, staff, board members and volunteers—has a role to play in the fundraising drama.

The Eight Principles Certifications in relational fundraising are open to anyone—fundraisers, executives, board members, staff, and volunteers.

The Eight Principles Practitioner  (EPP)

Signifies you as an expert in relational philanthropy whether professional or volunteer.  The credential is awarded upon successful completion of The Eight Principles Curriculum and application with interview.

We get everyone engaged—from board room to reception desk.  We firmly believe effective fundraising is a team affair.  When there’s common understanding and commitment, you raise more money each and every year.

The credential is awarded upon successful completion of The Eight Principles Curriculum and application with interview.

For Fundraisers, Executives, board members, staff and volunteers.

The Eight Principles Facilitator  (EPF)

Signifies you as an expert in relational philanthropy with the skill to successfully deliver all The Eight Principles live training experiences.  The credential is awarded upon successful completion of The Eight Principles Curriculum, Facilitator Live Training, and application with interview.

For Fundraisers, Executives, Board members, Staff, and Volunteers.  Continuous Learning Facilitator or Certified Advisor Delivery license required

Become Certified
Aspire to be the best
Putting the Puzzle together

Answers to Your Questions

The Eight Principles training experiences are unique in the nonprofit world. They make the sophisticated clear and simple.  They create the momentum and power to deliver your true fundraising potential.  They provide a seamless training and evaluation experience.

Click below to see answers to some the most frequently asked questions.

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What is Team Training?

Eight Principles Team Training is sophisticated, fundraising training that’s presented simply and clearly to everyone in your organization.  Executives. Fundraising professionals.  Staff.  Board members.  Volunteers.

How is our Team Training different from other fundraising training?

Our training is designed for adults.  It’s designed in the ways adults learn.  Less than 40% of the time is devoted to direct instruction.  Over 60%+ is participant activity.

During a session you’re working in teams.  Active in exercises, third-person teaching, planning.  Focused on creating action plans and follow-up accountability.  It’s multi—media.  Live facilitator.  Video. Personal journal.  Case studies.

Will Team Training be right for my organization?

Eight Principles training will benefit any charitable organization which depends in part on independent philanthropic revenue.  Those organizations who benefit the most have a growth mindset.  They embrace reasonable change.  They possess a serious desire to improve—to be better.  When they embark on a new project, they have staying power to see it through.  Perhaps most important–they see  philanthropy as a relationship between itself and the donors who invest in it.  For these organizations, Eight Principles training sets them for success.

What does a Team Training session look like?

Virtually all fundraising training is presented in traditional “classroom” settings or conference presentations.

                   Team Training is nothing like this. 

It’s not sitting, classroom style, in a stuffy hotel meeting room, passively listening to a speaker talk to 12-point slides.  It’s not attempting to understand  comments laden with jargon and acronyms.  You work together in teams.  It’s all learning styles–auditory, visual and kinetic.  It’s goal oriented.  You get direction and see results immediately.

How does Team Training compare with “best practices” training?

The term “best practices” refers to a collection of processes and techniques which are considered to represent the best in professional fundraising.  “Best Practices” are not static, however.  They’re a moving target as philanthropy and fundraising are changing faster than ever.  What is “best practice” for one organization will not necessarily be a good choice for another.  Organizations that cling to a given set of “best practices” will soon find themselves behind the curve or irrelevant in the current philanthropic environment.

Eight Principles training focuses on the unchanging principles of sustainable fundraising and philanthropy.  Truisms that apply all the time every time.  By having a working understanding of the unchanging principles, organizational leaders are empowered to select the set of processes or practices which are best for them.  They select their own, optimum “best practices.”

How do I enroll in Team Training courses?

You can enroll in a Team Training course two ways.  You can use a fundraising consultant or coach who is a Eight Principles Certified Facilitator deliver a session to the leadership and/or staff of your organization.  Or, using our Continuous Learning platform.  That’s where we train someone in YOUR organization to facilitate our training directly to your staff and board.  When and where you need it.   Contact us and we’ll help you select the approach that’s best for you.

What is Continuous Learning?

Continuous Learning is a training platform which makes the full Eight Principles live curriculum available any time, all the time to your organization.  For everyone in your organization.  It is the most affordable and effective professional level training available.  It’s also the most effective as a trained member of your staff serves as an internal facilitator delivering the training on-demand.  All for a flat fee.  In a word, incredible.

What if my organization doesn’t have a full-time trainer or even professional fundraiser?

Virtually anyone in your organization can be trained to effectively deliver the full live training curriculum.  It’s our facilitator preparation training for our Continuous Learning program. At The Eight Principles, we know that, although skill is involved, being successful in fundraising is much more about mindset than skill set.

Not sure what's best for you?
Speak with a live person.

Hear Roger, foundation president and Certified Facilitator, share about bringing The Eight Principles® "inside."

Check Out The Live Training Courses Here

Our Promise To You

Make the Complex Simple.  Create Practical Solutions.  Deliver Joy.