The critical role of leadership in fundraising--inside and outside of your organization. How to identify the right people. How to groom your leaders for effective service. Creating a leadership powerhouse. Topics include: creating an effective and strategic board; identifying, building and expanding donor constituencies; and compounding revenue growth. 18 videos, 19 exercises, 3 case studies, 2 podcast interviews, 3 quizzes.
Designing the right pieces for your fundraising program. Then placing them in a design that delivers. Topics include: creating a sustainable fundraising business model; moving donors to their highest levels of giving; using events effectively and establishing meaningful benchmarks. 17 videos, 17 exercises, 3 case studies, 3 podcast interviews, 3 quizzes.
How to create messaging which will be understood and acted upon by the right people--your prime prospective supporters. Topics include: understanding philanthropy; engaging your supporters; and defining your paradigm through principles. 17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes.
Becoming the savvy fundraiser. One who navigates donor dilemmas with finesse. Topics include: when is a donor a "donor"; why renewal is more critical than acquisition; and key factors in donor relationships. 17 videos, 18 exercises, 2 case studies, 3 podcast interviews, 3 quizzes.
Creating strong and durable revenue growth. Growth that's impervious to external conditions. Topics include: assembling a program to grow gift size and the new "major gifts"--asset gifts. 10 videos, 11 exercises, 2 podcasts, 2 quizzes.
The Eight Principles Curriculum covers all the topics in the five primary courses: Leadership, Strategy, Messaging, Emotional IQ and Transformational Growth. Live initial coaching session with Eight Principles Founder, Larry C Johnson, scheduled upon purchase. Eight Principles Certification certificate issued upon completion of all lessons and a satisfactory score on the timed quiz. 79 videos, 84 exercises and worksheets, 14 podcasts and 9 case studies.