On-Demand Fundraising Courses

Success For Fundraisers, Nonprofit Leaders and Board Members




  Emotional IQ

Want to build confidence in working with your donors?

Need to juggle competing responsibilities with skill?

Have to create an appreciation for philanthropy within your organization?

Want to acquire and keep donors with ease?

Need to instill strong collaboration between fundraisers and executives?

Have to unify and strengthen your board?

Whether you’re a seasoned veteran or just starting, we show you how.

We show you how to solve the challenges YOU’RE facing.

Building confidence with donors?   Getting your board to “get it”?   Reaching the “right” donors?  We’ve got you covered.  We show you how to create the fundraising program you want.

These courses are career makers! 

Our on-demand curriculum is your guide to unlocking transformational giving. The courses and materials are all in plain English.  Perfect for volunteers and board members, as well as professional fundraisers

These are the only sustainable fundraising courses you’ll ever need, created for you by one of the most successful relationship fundraisers in the U.S.


Your Fundraising Success Begins Here.  You Can Start Now.

Courses are grouped in four key areas: leadership, strategy, messaging and emotional IQ. All in plain English.

Leading Yourself--And Others

  • Identify the right people
  • Create a leadership powerhouse
  • Groom your board
  • Building donor constituencies
  • Compounding revenue growth

18 videos, 19 exercises, 3 case studies, 2 podcast interviews, 3 quizzes

Creating Effective Fundraising Programs

  • Create a sustainable fundraising business model
  • Move donors to their highest giving levels
  • Use events strategically
  • Establish meaningful benchmarks for growth

17 videos, 17 exercises, 3 case studies, 2 podcast interviews, 3 quizzes

Applying Effective Communication Strategies

  • Create messaging which communicates
  • Getting your donors and supporters to respond
  • Understanding who you are and how to communicate that
  • Discovering how philanthropy “operates”

17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Developing Your Emotional IQ

  • Navigate donor dilemmas with finesse
  • Understanding how donors think–what’s important to them
  • Identifying stumbling blocks to success
  • Learning which donors are “golden”

17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Creating Transformational Growth

  • Creating strong and durable growth
  • Bullet proofing your fundraising
  • Putting the pieces in the right order
  • Achieving maximum size

10 videos, 11 exercises, 2 case studies, 2 podcast interviews, 2 quizzes

The Eight Principles® Curriculum

  • Covers all the topics in the primary courses (listed above)
  • Live initial orientation call with Eight Principles Founder, Larry C Johnson
  • Eight Principles Certified Practitioner Certificate issued upon completion

79 videos, 89 exercises, 14 case studies, 9 podcast interviews, 9 quizzes

The Eight Principles Curriculum is offered at a 40% savings under the price of individual course purchases.

Our on demand courses have everything you need to develop yourself and your team all in one place.

Easy to Follow
Training Videos

Get the sophisticated training you need to create sustainable fundraising in the real world.  Over 80 topics across 5 modules.

Interactive Self
Paced Exercises

Self-paced exercises to complete to get you closer to raising more money, building deeper relationships and having a more fulfilling career. 

Exclusive Podcasts

Interviews with outstanding philanthropists and fundraisers who share what makes philanthropy work.

See For Yourself With the Sample Topic

Your Relationship With Money

  • Learn how your view on money impacts your fundraising success
  • Discover how to avoid common mistakes when engaging donors
  • Identify your stumbling blocks–and how to remove them

A game changer – priceless.

Julia, CA

Sophisticated yet simple.

Peter, WA
Eight Principles Fellow

Super easy to use. Love the live peer learning.

Gretchen, CA

Creates buy-in from everyone.


My board is fundraising.


Learn At Your Pace
In Your Space.

Larry C Johnson, Founder of The Eight Principles shares with you his entire Eight Principles framework, developed over three decades of successful fundraising and organizational leadership experience.

He’s not a coach.  He’s not someone who spent just a few years as a fundraiser and then built an online course.

Larry’s been in philanthropy for 30 years, starting with Ketchum—at the time the world’s leading fundraising consultancy.  Over the next twenty years, he was blessed to partner with amazing philanthropists, board members, fundraisers and organizational leaders at places like SUNY, Niagara University, Houghton College and Kettering University.

During that period, using The Eight Principles, he led teams which raised over $500,000,000 and created long-term philanthropic cultures which have allowed those organizations—and many others to—to continue raising record sums.

And this is what he wants to pass on to YOU.

Your Plan to Succeed in Fundraising


Get Access

Enroll in your choice of courses or the full curriculum.

Watch the Courses

Each course is packed with straightforward no-fluff serious fundraising training

Succeed in Fundraising

Thrive in raising money by mastering these crucial fundraising skills
No Bones Guarantee. If you are not completely satisfied, we offer a 14 day full refund. Guaranteed.