Leadership
Strategy
Messaging
Emotional IQ
Equip Yourself to Face the Challenges of a
Changing Fundraising Landscape.
Build confidence in working with your donors.
Juggle competing responsibilities with skill.
Create an appreciation for philanthropy within your organization.
Acquire donors with ease while keeping the ones you have.
Instill strong collaboration between fundraisers and executives
Unify and strengthen your board.
Whether you’re a seasoned veteran or just starting–
We prepare you for what’s ahead.
And Raise More Money Than You Think Possible–Permanently
Your Fundraising Success Starts Here
Our tools, training and insights provide the foundational elements crucial to building sustained giving, continuous growth and an engaged, loyal donor base.
Whether you’re a professional fundraiser, nonprofit executive, board member or volunteer, our courses prepare you for outstanding success in relational fundraising. Delivered on-demand in high-quality video lessons supported by downloadable PDF exercises these courses take you step by step. You raise more money immediately while building a growing, lasting revenue stream. We show you how to fundraise without fear.
All purchased courses become a part of your permanent training library.
Courses qualify for Eight Principles Certification and CFRE credit.
No Bones Guarantee. If you are not completely satisfied, we offer a 14 day full refund. Guaranteed.
These courses are incredible. Absolutely the best!
-Paul, Senior Fundraising Executive
Larry C Johnson
Founder, The Eight Principles
I show you how to solve the challenges YOU’RE facing.
Want to build confidence with donors? Need your board to “get it”? Want to reach the “right” donors? We’ve got you covered. I show you how to create the fundraising program you want.
These courses are career makers!
Our on-demand curriculum is your guide to unlocking transformational giving. The courses and materials are all in plain English. Perfect for volunteers and board members, as well as professional fundraisers.
After purchase, these courses become a permanent part of your training library. This is the only sustainable fundraising training you’ll ever need, created for you by one of the most successful relationship fundraisers in the U.S.
The Full Eight Principles Digital Curriculum
Everything You Need to Become Expert in Relational Fundraising
- Build strong leadership
- Create a program that moves donors to their highest levels–and keeps them there
- Discover how to communicate your cause to donors effectively
- Understand how donors think and which ones are “golden”
- Bullet proof your fundraising with resilient growth
- Become eligible for Eight Principles Certified Practitioner credential
79 videos, 89 exercises, 14 case studies, 9 podcast interviews, 14 quizzes
Includes initial one-hour live coaching session, scheduled after purchase.
Qualifies for Eight Principles Practitioner Certification upon completion. Eligible for 46 CFRE CE credits.
The Complete Eight Principles Curriculum is offered at a 40% savings under the price of individual course purchases.
The Curriculum is Also Purchasable in Five Subject-Area Courses:
Leading Yourself–And Others
Developing Strong Fundraising Leadership
- Identify the right people
- Create a leadership powerhouse
- Groom your board
- Expand your donor constituencies
- Compound your revenue growth
18 videos, 19 exercises, 3 case studies, 2 podcast interviews, 3 quizzes
Certificate of Completion. Eligible for 10 CFRE CE credits.
Applying Strategy for Permanent Success
Using Strategy for Immediate and Long-Term Success.
- Create a sustainable fundraising model
- Move donors to their highest giving levels
- Use events strategically
- Establish meaningful benchmarks for growth
17 videos, 17 exercises, 3 case studies, 2 podcast interviews, 3 quizzes
Certification of Completion. Eligible for 10 CFRE CE credits.
Applying Powerful Communication Strategies
Mastering Donor-Driven Communications
- Create messaging which communicates
- Get your donors and supporters to respond
- How to communicate your cause
- Discover how philanthropy “operates”
17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes
Certificate of Completion. Eligible for 10 CFRE CE credits.
Developing Your Emotional IQ
Navigating donor relations with ease.
- Navigate donor dilemmas with finesse
- Identifying donor cues
- Understand how donors think–what’s important to them
- Identify stumbling blocks to success
- Learn which donors are “golden”
17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes
Certificate of Completion. Eligible for 10 CFRE CE credits.
Creating Transformational Growth
Enjoying immediate and Long-Term Growth.
- Create strong and durable growth
- Bullet proof your fundraising
- Put your fundraising efforts in the right order
- Achieve your growth potential
10 videos, 11 exercises, 2 case studies, 2 podcast interviews, 2 quizzes
Certificate of Completion. Eligible for 6 CFRE CE credits.
Try It–Experience the Sample Topic
Your Relationship With Money
- Everything you need to become proficient in relational fundraising
- Learn how your views on money impact your fundraising success
- Discover how to avoid common mistakes when engaging donors
- Identify your stumbling blocks–and how to remove them
Get Complimentary Access
No credit card needed.
Our on demand courses have everything you need to develop yourself and your team all in one place.
Take Me to The CoursesEasy to Follow
Training Videos
Get the powerful training you need to raise money sustainably. Over 80 topics across 5 courses.
Interactive Self
Paced Exercises
Self-paced exercises that help you raise more money, build deeper relationships and have a more fulfilling career.
Exclusive Podcasts
Interviews with outstanding philanthropists and fundraisers who share what makes philanthropy work.
A game changer – priceless. Was closing 7 figure gifts in 30 days.
Julia, CA
Development Professional, Environmental
Sophisticated yet simple. You know you’ve come to the right place.
Peter, WA
Strategic Growth Executive, Human Services
Super easy to use. Love the practical approach.
Gretchen, CA
Community Leader
Creates buy-in from everyone. Quickly.
Sachin, India
International Education Consultant
As a result of these courses, my board has embraced fundraising for the first time.
Shelli, ID
Executive Director, Youth Development
Learn At Your Pace
In Your Space.
Larry C Johnson, Founder of The Eight Principles shares with you his entire Eight Principles framework, developed over three decades of successful fundraising and organizational leadership experience.
He’s not a coach. He’s not someone who spent just a few years as a fundraiser and then built an online course.
Larry’s been in philanthropy for 30 years, starting with Ketchum—at the time the world’s leading fundraising consultancy. Over the next twenty years, he was blessed to partner with amazing philanthropists, board members, fundraisers and organizational leaders at places like SUNY, Niagara University, Houghton College and Kettering University.
During that period, using The Eight Principles, he led teams which raised over $500,000,000 and created long-term philanthropic cultures which have allowed those organizations—and many others to—to continue raising record sums.
And this is what he wants to pass on to YOU.
Answers to Your Questions
The Eight Principles online courses are unique in the nonprofit world. For clarity, ease of learning and universal applicability.
Click below to see answers to some the most frequently asked questions.
Don’t see the answer to your question?
Reach out and ask.
Click for the Answers to Your Questions
When can I enroll?
Eight Principles courses are offered on YOUR schedule. Our courses are offered on-demand. Enrollment is always open. You never have to wait for a course to begin. Or worse, discover you’ve missed the start and have to wait until the next offering.
Is there an enrollment limit?
No. The Eight Principles online platform has no enrollment limit. You’ll never get shut out of a course.
How are the courses structured?
Courses are presented in a sequence which builds your knowledge step by step. Each course consists of a series of custom videos coupled with interactive downloadable PDF exercises and worksheets. Each topic also has an accompanying podcast interview of a thought leader or experienced professional expert in the topic or situation.
Can I go back, and review work I’ve already done?
Absolutely. You work at your own pace. You may go back and review any course or exercise at any time. Quizzes are open book.
What happens to the course when I’m finished?
Each purchased course becomes a part of your permanent training library. You retain permanent access to the training videos, downloadable exercises, and podcasts.
Is there a discount for multiple or group enrollments?
Yes. For boards and staff groups we have enterprise pricing. To get the details, please contact us. We’ll do our best to make it affordable for your entire time.
How do I use online courses to pursue The Eight Principles Certifications?
Both the Practitioner and Facilitator certifications begin with successfully completing the full Eight Principles digital curriculum
When you enroll, please inform us of your intentions. Send a brief email to info@TheEightPrinciples.com indicating your interest. We’ll note your goal and guide you every step of the way.
How do I obtain the CFRE® credits?
It’s easy. Complete the module quizzes and submit them to us: info@TheEightPrinciples.com. We’ll verify you’ve completed these and send you a completion certification which can be used as verification for CFRE continuing education credit.
Is there a guarantee?
We offer a total satisfaction guarantee, with 14-day money back, no questions asked.
Your Plan to Succeed in Fundraising
