Developing Your Emotional IQ
Smarts. Empathy. Success.
BECOMING THE SAVVY FUNDRAISER
Knowing how to recognize a donor when you see one. How to navigate donor dilemmas with finesse. Achieving the proper mix between renewing donors and acquiring new ones. Removing the stumbling blocks to success. Recognizing who’s driving the fundraising dynamic–and why.
Led by Larry C Johnson, Founder, The Eight Principles
Section 1: Donors are the Drivers™
Donors are the engine propelling fundraising forward. But their money is not the fuel.
Topics: starting in the “right” place: how and why donors participate in philanthropy; when is a donor a “donor”
Section 2: Renew & Refresh™
Renewing your current supporters at the highest possible rate is your top priority for revenue stability, and secondarily, growth.
Topics: why renewal is more critical than acquisition; how to renew and acquire donors; balancing growth with sustainability
Section 3: Building Your Pipeline I
Appreciating the natural differences between your donors and learn how these affect your ability to sustain and scale your fundraising revenue.
Topics: key factors in donor relationships; understanding and applying donor power levers
17 videos, 18 exercises, 2 case studies, 3 podcast interviews, 3 quizzes
Approximate time to complete: 10 hours.