Creating Transformational Growth
Discernment. Focus. Growth.
THE PATH TO STRONG AND DURABLE GROWTH
Bullet proof your fundraising. Employ major gifts and planned gifts strategically. Why and how to focus on the prize: gifts of assets. Creating and understanding the strategic link between current cash giving and transformational giving.
Led by Larry C Johnson, Founder, The Eight Principles
Section 1: Current Use Cash as the Foundation
Understanding the strategic role of current use cash gifts in a comprehensive fundraising program
Topics include: assembling a program to grow gift size; methods and tools
Section 2: Asset Giving
Asset gifts generate the highest levels of revenue and provide the most revenue resilience in your fundraising program.
Topics include: the new “major gifts”—asset gifts; understanding gifts of assets; achieving extraordinary permanent revenue growth
10 videos, 11 exercises, 2 podcasts, 2 quizzes
Approximate time to complete: 6 hours.