Creating Effective Fundraising Programs
PLAN. ENGAGE. GROW.
SOAR BY ENGAGING YOUR DONORS STEP BY STEP
Designing your fundraising effort. A design that delivers–today and tomorrow. Creating a sustainable revenue model. Understanding your donors. Moving your donors to their highest levels of giving. Ensuring a balanced revenue mix. Using events strategically. Knowing what and how to measure.
Led by Larry C Johnson, Founder, The Eight Principles
Section 1: Divide & Grow™ I
Understanding the natural differences between your donors and learn how these affect your ability to sustain and scale your fundraising revenue.
Topics: appreciating donor differences; evaluating your current revenue model; creating a sustainable fundraising business model
Section 2: Divide & Grow™ II
Appreciate the natural differences between your donors and how these affect your ability to sustain and scale your fundraising revenue. Learn cost/benefit differences between various fundraising vehicles
Topics: donor progression pipeline; moving donors to their highest levels of giving; using events effectively
Section 3: The Development Plan
Gain a practical understanding of the distributed planning process. Create an annual operating plan within a multi-year framework.
Topics: understanding revenue distributions; establishing meaningful benchmarks; putting your plan together
17 videos, 17 exercises, 2 case studies, 3 podcast interviews, 3 quizzes
Approximate time to complete: 10 hours.