The Complete Fundraising Courses

Sophisticated Fundraising Training for Both Veterans and Newbies





  Emotional IQ

The only professional quality fundraising training presented in clear, plain language.

Sophisticated yet simple. Courses are grouped in four key areas: leadership, strategy, messaging and emotional IQ. Courses may be purchased individually OR as a complete curriculum. Purchase the full Eight Principles Curriculum and save 40%.

Leading Yourself--And Others

  • Identify the right people
  • Create a leadership powerhouse
  • Groom your board
  • Expand your donor constituencies
  • Compound your revenue growth

18 videos, 19 exercises, 3 case studies, 2 podcast interviews, 3 quizzes

Creating Effective Fundraising Programs

  • Create a sustainable fundraising model
  • Move donors to their highest giving levels
  • Use events strategically
  • Establish meaningful benchmarks for growth

17 videos, 17 exercises, 3 case studies, 2 podcast interviews, 3 quizzes

Applying Effective Communication Strategies

  • Create messaging which communicates
  • Getting your donors and supporters to respond
  • How to communicate your cause
  • Discovering how philanthropy “operates”

17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Developing Your Emotional IQ

  • Navigate donor dilemmas with finesse
  • Understanding how donors think–what’s important to them
  • Identifying stumbling blocks to success
  • Learning which donors are “golden”

17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Creating Transformational Growth

  • Create strong and durable growth
  • Bullet proof your fundraising
  • Putting your fundraising efforts in the right order
  • Achieve your growth potential

10 videos, 11 exercises, 2 case studies, 2 podcast interviews, 2 quizzes

The Eight Principles® Curriculum

  • Covers all the topics in the primary courses (listed above)
  • Live orientation call with Eight Principles Founder, Larry C Johnson
  • Eight Principles Certified Practitioner Certificate issued upon completion

79 videos, 89 exercises, 14 case studies, 9 podcast interviews, 9 quizzes

The Eight Principles Curriculum is offered at a 40% savings under the price of individual course purchases.

See For Yourself With the Sample Topic

Your Relationship With Money

  • Learn how your view on money impacts your fundraising success
  • Discover how to avoid common mistakes when engaging donors
  • Identify your stumbling blocks–and how to remove them
No Bones Guarantee. If you are not completely satisfied, we offer a 14 day full refund. Guaranteed.