Applying Powerful Communication Strategies
Engage. Respond. Partner.
BE HEARD BY FIRST LISTENING
How to create messaging which will be understood and acted upon. By the right people–your prime prospective supporters. Understanding the relationship between philanthropy and fundraising. Defining your paradigm–who you are–and why it affects everything you do in fundraising. Using communication strategies to inform your long term planning.
Led by Larry C Johnson, Founder, The Eight Principles
Section 1: Begin at the Beginning™
Acquiring an understanding of philanthropy. Learning to communicate “outside in.” Learning to use this knowledge to create a workable fundraising paradigm for your organization.
Topics: understanding philanthropy; relationships with money; active listening
Section 2: Learn & Plan™
Learn the essentials of defining your organization’s donor constituency. Constructing a working plan to build awareness and support among the segments of that constituency.
Topics: learning who will support you (and who will not); seeking your supporters; engaging your supporters
Section 3: Strategic Plan
Creating a practical understanding of the distributed planning process using input from primary sources–principally donors–to inform your fundraising multi-year planning. Construct your own plan.
Topics: defining your paradigm through principles; creating the bottom-up plan
17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes
Approximate time to complete: 10 hours.