Applying Powerful Communication Strategies

Engage. Respond. Partner.


How to create messaging which will be understood and acted upon.  By the right people–your prime prospective supporters.  Understanding the relationship between philanthropy and fundraising.  Defining your paradigm–who you are–and why it affects everything you do in fundraising.  Using communication strategies to inform your long term planning.

Led by Larry C Johnson, Founder, The Eight Principles

Section 1:      Begin at the Beginning™

Acquiring an understanding of philanthropy.  Learning to communicate “outside in.”  Learning to use this knowledge to create a workable fundraising paradigm for your organization.

Four Lessons

Topics:  understanding philanthropy; relationships with money; active listening

Section 2:      Learn & Plan™

Learn the essentials of defining your organization’s donor constituency.  Constructing a working plan to build awareness and support among the segments of that constituency.

Five Lessons

Topics:  learning who will support you (and who will not); seeking your supporters; engaging your supporters

Section 3:      Strategic Plan

Creating a practical understanding of the distributed planning process using input from primary sources–principally donors–to inform your fundraising multi-year planning.  Construct your own plan.

Five Lessons

Topics:  defining your paradigm through principles; creating the bottom-up plan


17 videos, 19 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Approximate time to complete:  10 hours.

Eligible for 10 CFRE CE credits.
Certification of Completion issued upon submission of all quizzes.
No Bones Guarantee. If you are not completely satisfied, we offer a 14 day full refund. Guaranteed.

$495.00Add to cart

*Purchase the full curriculum for 40% less than when purchasing courses separately.  GO HERE.

No Bones Guarantee. If you are not completely satisfied, we offer a 14 day full refund. Guaranteed.